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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-cloud-account-engagement-consultant-exam-prep-simulators/
课程评论：没有评论
课程名称：营销云账户互动顾问认证考试题 概述：Salesforce认证的营销云账户互动顾问认证旨在为具备实际操作经验的专业人士提供认证。获得此认证的人能够解释相关的Salesforce管理概念，并运用账户互动工具来满足业务需求。该认证涵盖了账户互动功能的全部范围及其与Salesforce平台的连接。 适合对象：该认证适合已有至少12个月使用账户互动Lightning应用程序和Salesforce平台经验的个体。考生应熟悉B2B营销分析（B2BMA）的关键概念，并知道如何在不同场景中应用标准功能。强大的沟通和解决方案规划能力对于收集需求和提出匹配业务需求的实施选项至关重要。 技能与知识领域：认证考生应能： - 理解公司的营销到销售流程及其与账户互动功能的关系。 - 将商业目标与平台能力相结合。 - 规划自动化策略以支持可衡量的目标。 - 在适当情况下推荐使用销售邮件、警报和Einstein账户互动等特定工具。 - 提出将现有数据和内容转移到账户互动中的方法。 - 解释为什么正确的技术设置对长期系统功能很重要。 - 回顾当前的潜在客户资格、培养和生成策略，并将其映射到账户互动工作流程中。 - 对数据和数字资产进行组织以便清晰易用。 - 利用报告中的见解建议改善系统性能的变化。 - 创建和分析使用B2B营销分析的报告和仪表板。 - 在组织内支持跨不同业务单元的用例。 - 有效管理记录同步、用户角色和权限。 - 理解与数据质量、结构和访问控制相关的实践。 - 建立和维护账户互动与Salesforce之间的连接。 关于考试： - 格式：60道评分题，加最多5道非评分题 - 考试时长：105分钟 - 及格分数：68% - 费用：200美元（加适用税费） - 重考费：100美元（加适用税费） - 考试提供：可在考试中心和在线监考中进行 - 允许材料：考试期间不允许使用外部参考材料 - 前提条件：Salesforce营销云账户互动专家认证 考试大纲概述了候选人在以下目标上的知识和技能： - 评估客户当前Salesforce和账户互动环境及商业目标，并提出建议（17%）。 - 配置账户（20%）。 - 自动化业务流程（17%）。 - 应用电子邮件营销标准和最佳实践（10%）。 - 管理潜在客户（14%）。 - 个性化潜在客户体验（8%）。 - 报告、指标与分析（11%）。 - 配置销售邮件和警报（3%）。 该课程旨在帮助考生掌握在销售和市场营销领域所需的技能和知识，确保考生能够有效地利用Salesforce平台提升业务成果。
About the Salesforce Certified Marketing Cloud Account Engagement Consultant CertificationThe Salesforce Certified Marketing Cloud Account Engagement Consultant certification is intended for professionals with hands-on experience working with the Account Engagement application. Individuals earning this certification are able to explain relevant Salesforce administration concepts and apply Account Engagement tools to meet business requirements. This certification covers the full range of Account Engagement capabilities and its connection to the Salesforce Platform.Who This Certification Is ForThis certification is suited for individuals who have been working with the Account Engagement Lightning App and Salesforce Platform for at least 12 months. Candidates should be familiar with key concepts in B2B Marketing Analytics (B2BMA) and know how to apply standard features in various scenarios. Strong communication and solution-planning skills are important for gathering requirements and putting forward implementation options that match business needs.Skills and Knowledge AreasA candidate for this certification should be able to:Understand a company's marketing-to-sales process and how it aligns with Account Engagement featuresConnect business goals with platform capabilitiesPlan automation strategies to support measurable objectivesRecommend the use of specific tools like Sales Emails, Alerts, and Einstein Account Engagement where appropriatePropose a method for moving existing data and content into Account EngagementExplain why proper technical setup matters for long-term system functionReview current lead qualification, nurturing, and generation strategies, and map them to Account Engagement workflowsOrganize data and digital assets for clarity and ease of useUse insights from reports to suggest changes that improve system performanceCreate and analyze reports and dashboards using B2B Marketing AnalyticsSupport use cases across different business units within an organizationManage record syncing, user roles, and permissions effectivelyUnderstand practices related to data quality, structure, and access controlSet up and maintain the connection between Account Engagement and SalesforceReview the materials listed in the Exam Guide and other resources provided by SalesforceCandidates are not expected to configure Salesforce automation tools like Workflow, Process Builder, or Triggers, nor are they required to manage DNS, CMS systems, or hosting platforms.About the ExamFormat: 60 scored questions with up to 5 unscored questionsTime Limit: 105 minutesPassing Score: 68%Release Version: Aligned with Summer '23Fee: $200 USD (plus applicable taxes)Retake Fee: $100 USD (plus applicable taxes)Exam Delivery: Available both in testing centers and online with a proctorMaterials Allowed: None; external references are not permitted during the examPrerequisite: Salesforce Marketing Cloud Account Engagement Specialist certificationNote: Exams may include a few unscored questions used for research purposes. These do not affect your score and are included within the total question count.Exam OutlineThe Salesforce Certified Marketing Cloud Account Engagement Consultant Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Account Engagement application and can demonstrate the application of each of the features/functions below.Evaluation: 17%Given a scenario that includes an assessment of a customer's current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward.Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods.Account Configuration: 20%Articulate the implications and importance of technical setup.Develop a plan to maintain data integrity during data migration.Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).Automating Business Processes: 17%Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.).Given a scenario, develop and implement a lead nurturing strategy.Email Marketing: 10%Apply email marketing standards and best practices to customer business needs.Lead Management: 14%Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets.Given a lead qualification threshold, classify prospects appropriately.Given a scenario, recommend a model to route qualified and unqualified leads across the business.Personalizing the Prospect Experience: 8%Recommend ways to personalize the prospect experience.Design a strategy to meet a company's consent management requirements.Reporting, Metrics and Analytics: 11%Recommend the technical setup requirements for reporting and analytics.Identify reporting methods to solve a given scenario.Sales Emails and Alerts: 3%Configure Sales Emails and Alerts for sales use.Summarize the benefits of Sales Emails and Alerts.
