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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-campaigns-from-a-to-z/
课程评论：没有评论
课程名称：从A到Z的市场营销活动策略 课程概述：本课程由Udemy市场团队的现实世界营销人员带来，旨在解答“什么是市场营销活动？”以及“如何设计一个好的营销活动？”等重要问题。《从A到Z的市场营销活动策略》是一门入门级课程，全面讲解如何从头到尾创建和规划一个市场营销活动。营销是任何商业的重要组成部分，无论您是刚刚入门的营销人员，还是已管理电子邮件渠道的专业人士，或是创业者，本课程都旨在确保您的活动以客户为中心。 在本课程中，您将学习到： - 规划和执行市场营销活动的步骤 - 如何利用营销漏斗确定营销活动目标 - 制定基于客户理解的活动策略陈述 - 使用营销组合突出针对受众的正确利益 - 介绍可以在活动中利用的数字营销渠道，如电子邮件和付费广告 - 制定基本的A/B测试计划，并了解其他常见的市场营销分析术语 - 规划并启动成功的市场营销活动策略和计划 - 理解创意简报的组成部分，以有效与设计师和文案撰写人合作 此外，本课程还包含练习、常见问题的解答、测试知识的小测验、丰富的资源和我们在运行市场营销活动时面临的真实案例。每节讲座简洁明了，旨在适应您的繁忙日程。任何人都能从营销技能中受益——只需每天花费五分钟时间！ 为何选择本课程？我们将带您一步步走过创建市场营销活动的过程。我们的课程旨在补充Udemy上特定渠道的市场营销课程。一旦您了解了“为什么”和“如何”，就可以将其应用于提升任何渠道的市场营销活动表现。在快速发展的数字营销时代，许多市场营销活动在众多新渠道中迷失，结果不尽如人意（电子邮件、广告、社交媒体，从何开始？）。通过深入理解您的市场营销策略（产品、目标受众和战略信息），您的市场营销活动将以客户为中心，并专注于解决客户问题。 完成本课程后，您将学会如何为您的活动建立一个方向星，以确保您所做的每一个决策都能更接近活动目标！我们（Cynthia和Jasmine）都会在这里为您提供帮助，我们拥有超过十年的市场营销经验，曾在Udemy、谷歌和eBay等公司工作。我们坚信在线课程应当提供更多提问的机会，而不是更少。我们还有扎实的课堂教学经验，能够将复杂主题拆解为易于理解的模块，让学习变得有趣而不痛苦！所以，让我们开始吧！立即注册，开启您的营销之旅！期待与您相见。
Brought to you by real world marketers from Udemy's marketing team! DescriptionWhat is a "marketing campaign"? And-just as important-how do you design a good one? We created this course to answer these crucial questions and more. Marketing Campaign Strategy from A to Z walks is an introductory level course that walks you through how to create a marketing campaign and plan from start to finish. Marketing is a key part of any business. Whether you are just getting started in marketing, have been managing an email channel, or you're an entrepreneur, Marketing Campaign Strategy from A to Z helps ensure that your campaigns are customer centricIn this course, you will:Learn the steps involved in planning and executing a marketing campaign How to leverage the marketing funnel to identify your marketing campaign goalsDevelop a campaign strategy statement that's grounded in understanding your customer. Use the Marketing Mix to highlight the right benefits for your audienceIntroduction to digital marketing channels like email and paid ads that can be leveraged in your campaign Develop basic A/B testing plans and learn other common marketing analytics terms. Plan a launch a winning Marketing Campaign Strategy and PlanUnderstand the components of a Creative Brief to effectively work with designers and copywriters! And more!This course has exercises, answers to frequently asked questions, quizzes to test your knowledge, a wealth of resources and real-world examples that we've faced when running marketing campaigns. Moreover, each lecture is quick, to-the-point and designed to fit in your busy schedule. Anyone can benefit from marketing skills-all it takes is five minutes a day! Why this course?In this course we walk you through the steps we take when creating a marketing campaigns. Our course is designed to complement channel-specific marketing courses on Udemy. You'll find that once you've learned the "why" and "how", you can apply it to boost the performance of any marketing campaign across any channel. In this fast-paced age of digital marketing, many marketing campaigns get lost in the numerous new marketing channels now available while producing lackluster results. (Email! Ads! Social Media! Where to start?) By gaining a strong understanding of your marketing strategy (product, target audience and strategic messaging), your marketing campaigns will be customer centric and focus on solving the customer problem. Upon completing this course, you'll learn how to build a north star for your campaign so that every decision you make brings you closer to your campaign objective! Finally, you get to learn from us (Cynthia & Jasmine)! Between us, we have over ten years of marketing experience from working at companies like Udemy, Google and ebay. Moreover, we're always here to help and we believe an online course should offer more opportunities for questions and not fewer. We also bring solid classroom teaching experience to the table so we know to break down complex topics into easily digestible chunks and to make learning as fun and painless as possible! So let's do this! Enroll today and start marketing! We're excited to meet you.
