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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-campaign/
课程评论：没有评论
课程名称：多渠道营销活动 概述：欢迎参加这门由首席营销官 (CMO) 实践者创建的多渠道营销活动课程。在这里，您将学习如何启动有效的营销活动，以提高产品认知度和销售率。多渠道营销活动的管理是营销人员必备的关键技能。本实用课程将为您提供术语、流程、模板、实践工具以及自信，使您能够在初创企业或企业环境中启动成功的多渠道营销活动。 多渠道营销：现代数字营销渠道种类繁多，如搜索引擎、社交媒体、联盟、合作伙伴及公关等，但这些渠道往往是孤立的。课程将帮助您将所有营销渠道整合起来，创建多渠道营销活动，推动销售增长。 职业发展：能够创建、执行和分析多渠道活动是一项高级且复杂的营销技能，目前市场上较为稀缺。这使得该技能在职场中备受追捧，帮助您在公司中产生更大影响，并最终晋升至营销负责人。 课程独特性：本课程由一名 CMO 实践者设计，最初为我的营销团队创建的内部培训，现在我很高兴能够与更广泛的受众分享。课程内容实践性强，将分享我开发的多渠道活动流程、模板、检查表、示例和案例研究，涵盖品牌如 Purple、Tinder 和 Oatly。此外，您将能够通过为可持续服装品牌 Pangaia 创建多渠道活动来“边学边做”。 课程内容：学习如何策划、构思、执行和分析多渠道营销活动，课程将通过实用的活动让您掌握相关术语、模板和流程，增强您从单一渠道视角转向多渠道视角的能力。 收获：在课程中，我将分享真实的案例和经过测试的活动管理模板，包括：活动头脑风暴模板、活动计划模板、消费者访谈指南、渠道内容检查表、创意简报模板等。 谢谢您抽出时间查看我的课程，期待与您一起发现数字营销的强大潜力！
Welcome to this multi-channel marketing campaign course that has been created by a Chief Marketing Officer (CMO) practitioner, where you will learn how to launch effective campaigns that drive product awareness and sales.OVERVIEWThe management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.MULTI-CHANNEL MARKETINGThere are so many different digital marketing channels available: search, social media, affiliates, partnerships, and PR. But often, all these channels are siloed. So, how can you orchestrate all these marketing channels together to create multi-channel marketing campaign and drive sales? This course will help you move from managing one channel to launching multi-channel marketing campaigns, allowing you to leverage the power of digital marketing.DEVELOP YOUR MARKETING CAREERBeing able to create, execute, and analyse multi-channel campaigns is a highly advanced and complex marketing skill that is so rare in the current market. This makes it one of the most sought-after skills in the workplace, meaning it can enable you to generate a bigger impact for the company and, ultimately, get promoted to Head of Marketing level.DIFFERENTIATIONThis course is different in many ways:It is designed by a CMO practitioner. This course began as an internal training that I created for my marketing teams, and I am delighted to now share it with a wider audience.It is a practical course. I will share the multi-channel campaign process that I developed, as well as templates, checklists, examples, and case studies, featuring popular brands such as Purple, Tinder, and Oatly.You will be able to "learn by doing". To practise new ways of thinking and new frameworks, you will create a multi-channel campaign for the sustainable clothing brand Pangaia.The course also includes:Prompt and insightful support in the Q & A sectionAccess to all future updates and additions to the course materialsA Udemy Certificate that you can add to your LinkedIn page or CVCOURSE DESIGNThe course was developed based on an analysis of job advertisements for Head of Marketing and Marketing Manager positions in the UK and the US to guarantee that the skills you master are the ones that companies are looking for.I have also integrated my practical experience into the design of this course focusing on how to think strategically in real-world marketing and drive business growth using multi-channel campaigns.COURSE OUTLINEJoin this course to learn all about planning, conceptualising, executing, and analysing multi-channel marketing campaigns through hands-on, practical activities. The course will equip you with the terminology, templates, processes, and confidence to enable you to move from a one-channel to a multi-channel view of marketing.TAKEAWAYSDuring the course, I will share real examples and templates that have been used and tested for campaign management:Campaign brainstorming templateCampaign plan templateConsumer interview guideChannel-content checklistCreative brief templateThank you so much for taking the time to check out my course.It would be a joy to have you alongside me discovering how to take advantage of the power of digital marketing!
