|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-automation-sales-funnel-b2b-blogging-enterprise-masterclass/
课程评论：没有评论
课程名称：市场自动化大师班 2020 - B2B、博客和B2C 课程概述：无论您是B2B、B2C、博主还是企业，市场自动化（MA）都是提升转化率、扩大工作效率并推动收入增长的关键。本课程将帮助您实现自己的市场自动化系统，介绍我在博主、B2B和B2C中使用的高效工具。该工具包括诸多强大功能，比如： - 直接在工具中发送所有电子邮件培养活动，无需连接其他电子邮件服务提供商（ESP），简化您的营销工具。 - 快速创建登陆页面、表单和电子邮件活动，避免创意上的障碍，节省时间。 - 内置美观的电子邮件和登陆页面模板，无需支付额外的登陆页面工具费用。 - 包含轻量级的客户关系管理（CRM）系统，管理联系人、公司及创建标签，避免不必要的投资。 - 内置实时聊天工具，帮助您在访客在网站上时进行转化。 - 点击流跟踪功能，让您了解访客的体验和障碍点。 课程结构分为三个丰富的信息部分，您可以根据自己的学习风格从任何部分开始学习： 1. 学习 - 理解市场自动化的术语、技术，以及构建潜在客户养成计划所需的要素。 2. 体验 - 通过简化的市场自动化漏斗，亲身感受我们如何建立信任并将潜在客户转化为买家。 3. 构建 - 将市场自动化/自动回复工具实施到您的网站中，建立资产，并最终启动您的名单建设计划。 在本课程中，您将学习： - 市场自动化的工作原理及其必要性。 - 如何逐步构建首个“销售漏斗”及其成功所需的基本四个阶段。 - 各阶段最有效的内容类型。 - 如何独立构建完整的市场自动化系统。 - 买家旅程中各阶段表现最佳的内容。 - B2B博主漏斗的示例，以便快速上手。 - 适用于企业的高级主题，如潜在客户评分、自动化树等。 此外，本课程还包括一种增长黑客策略，帮助您免费推动流量进入您的漏斗。凭借我在硅谷初创企业担任市场负责人期间的成功经验，我将这些课程中的理念应用于实际，取得了显著的转化率提升。 总之，您将学会如何建立电子邮件列表，实现市场自动化的各个环节，终于完成您的市场自动化旅程。
B2B, B2C, Blogger, or Enterprise - You Need Marketing Automation (and this course)!Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts, and driving more revenue to your bottom line from leads you already have (you'll also learn how to get MORE leads). Now you can implement your own Marketing Automation system by taking this course. That's right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C. I LOVE THIS TOOL!!! This little-known tool includes great features, like:Send all your email nurture campaigns from directly in the tool - no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!)Create your landing pages, forms, & email nurture campaigns quickly - Avoid creative hiccups (Save Time!)Includes beautiful Email and Landing Page templates - No need to pay for a separate landing page tool (Save $$$!)Lightweight CRM included - Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!)Live Chat Tool included - Convert Visitors when they are on your site (No need to invest in yet another tool!)Clickstream tracks visitors as they click around your website - Understand your visitor's experience, tripping points & gain insights!Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (*Cpanel access required)So, what excuse do you have NOW from starting to collect email addresses, grow your list, and launch your email nurturing program?Get ready for your MASTERCLASS and you'll be a Marketing Automation Professional in no time. This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION - Adapts to your learning style!LEARN - Understand MA terms, technology, and the elements you'll use to build your lead nurture program EXPERIENCE - Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!) BUILD - Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program! In this course, you will learn: How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? - You'll learn it all! Step-by-Step how to build your first "Sales Funnel" and the minimum proven 4 phases critical to your success! What types of content work best in each phase of your Funnel How to build out an entire Marketing Automation system, regardless of your MA tool "Action Items" at the end of Lessons help you make progress (Project Based, not just theory) Which content performs best for each phase of the Buyer's Journey (Awareness, Consideration, etc.) B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up and running fast Advanced topics for Enterprise, including: Lead Scoring, Lead Grading, Automation Trees, more...*** Bonus Items *** Include Growth Hacking secrets that will drive traffic into your Funnel for FREE.and much, Much, MUCH more! A Proven System Taught By A Proven Marketer, A Proven Teacher I've used the information taught in this course as Head of Marketing at a Silicon Valley startup to convert thousands of B2B customers, double conversion rates, and even increase Onboarding activation 250% through a Nurture campaign. So, I know these principles work.You know that you need to build your email list, but first you need to implement all of the Marketing Automation plumbing, flow and assets. In this course, you'll FINALLY get it ALL done!
