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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-automation-for-beginners-strategy-and-tools/
课程评论：没有评论
课程名称：初学者的营销自动化 - 策略与工具简介 课程概述：本课程旨在介绍营销自动化的基本概念及其实施方法，帮助学员选择适合商业的最佳营销自动化工具，并制定简单高效的营销自动化策略。在当今商业环境中，营销自动化已成为一个热门话题，不再只是创新科技企业的专属。越来越多的公司通过使用技术来简化营销任务，以节省时间、降低成本，并关注增长，而不是在重复性任务上耗费精力。 本课程适合希望在企业中实施营销自动化的人员或对该主题感兴趣的职业人士。我们将覆盖以下内容： - 营销自动化的定义以及如何进行实施 - 营销自动化在不同商业类型、客户旅程、目标和资源中的应用场景 - 营销自动化工具的内部结构 - 营销自动化的两个最重要元素 - 如何自信地选择营销自动化工具，包括对主要工具的评估和内部分析，如Salesforce、Marketo、HubSpot、Oracle的Eloqua、Klaviyo、Keap和Activecampaign。 - 如何从零开始构建营销自动化策略 - 如何利用自动化推动潜在客户转化 - 关于潜在客户获取、数据库建设、客户细分、潜在客户培育、客户获取、自动化电子邮件序列及客户保留等最佳实践和指南 课程包括实际案例和实践作业，为学员提供构建定制化营销自动化策略和选择合适工具所需的全面知识。请注意，并非所有视频都是强制观看的，如果您时间紧张，可以灵活选择。 教员背景：本课程由一位拥有超过15年数字营销经验的营销自动化专家授课，自2018年起专注于此领域。作为HubSpot专家，她为全球各地的企业提供咨询和培训服务，且为Udemy合作伙伴及畅销讲师。学员Tamara Biljman表示：“我刚完成这门课程，反应仅有一个字：WOW！对创业者、顾问和小企业非常有价值。Thalita成功地将她丰富的知识以细致的方式传递给学员。这门课程易于理解并能融入你的商业策略。”
What is Marketing Automation and how is it done? How can you choose the best Marketing Automation tool for a business?What's the best approach to building a simple and efficient Marketing Automation Strategy?If you are looking for an introduction to Marketing Automation, this course is for you. Marketing Automation is a hot topic in today's business world. But the topic is far more than trendy marketing jargon. Streamlining marketing tasks through the use of technology is no longer exclusive to innovative tech businesses. More and more companies are using Automation to save time, cut costs and focus on growth rather than spending time on repetitive tasks. Whether you're looking to implement Marketing Automation in your business or just want to learn more for your job, this course will provide you with a solid understanding of the fundamentals and help you put them into practice.We cover:What is Marketing Automation, and how it's implementedHow does it fit in the context of a business, considering business type, customer journey, goals, and resourcesWhat does a Marketing Automation tool look like from the insideThe two most essential elements of AutomationHow to choose a Marketing Automation tool with confidence, including a review and INSIDE OVERVIEW of the major players:- Salesforce- Marketo- HubSpot- Eloqua by Oracle- Klaviyo- Keap- ActivecampaignHow to build your Marketing Automation Strategy from scratchHow to use Automation to move leads down the funnel Best practices and guidelines for:- Lead Capture with Forms and Chatbots- Database building- Lead segmentation- Lead Nurturing- How to use Automation to get customers- Automating Email Sequences and other types of actions- How to use Automation to retain customersWith real-world examples and practical assignments, this course is packed with everything you need to build a customized Marketing Automation strategy and choose the right tool for your business.Please notice that not all videos are mandatory. If you are short on time, -I have 15+ years of experience in Digital Marketing and have been working exclusively with Marketing Automation since 2018. I am a HubSpot expert and provide consulting and training services to businesses from all over the world. I am also a Udemy Partner and Bestseller Instructor. This is one of my latest student testimonials:"I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." Tamara Biljman, Content Strategist
