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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-attribution/
课程评论：没有评论
课程名称：完整的市场归因课程 概述：在短短几小时内，掌握市场分析的关键概念：市场归因。课程将从基础入手，了解数字营销渠道，定义常见的市场归因模型，包括最后接触（最后点击）、第一次接触（第一次点击）、多接触模型（基于位置、线性和衰减）。随后课程将深入高级主题，例如：如何为您的业务选择最佳的归因模型，如何理解线下营销和观看价值在市场归因中的作用。 本课程还将展示如何实施归因模型，从跟踪参数到分析不同模型在 Google Analytics 中的影响。课程由一位拥有超过10年数据分析经验、热衷于数据与分析的讲师授课，帮助您用数据驱动业务决策。
In just a few hours, master a critical concept of marketing analytics: marketing attributionWe'll start with the basics: Understanding digital marketing channelsDefining the common marketing attribution models:last touch (last click)first touch (first click)multi-touch models: position based, linear, and decay and work our way up to advanced topics like: Selecting the best attribution model for your businessUnderstanding how offline marketing and view-through value factor into marketing attribution This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics. Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
