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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-analytics-using-r-and-excel/
课程评论：没有评论
**课程名称：** 使用R和Excel进行市场营销分析 **课程概述：** 本课程旨在教授学员如何运用市场营销分析来解答关键的业务分析问题。课程将使用R和Excel等先进的统计工具进行数据分析，是一门实践性强、量化分析的课程。学员将以数据科学家的视角学习市场营销分析，掌握全球企业数据分析师在实际工作中常用的核心技术。 **课程内容将涵盖：** * 市场营销导论 * 什么是市场营销分析？ * 市场营销指标 * 市场调研与联合分析概述 * 市场调研案例研究 * 联合分析案例研究 * 机器学习在市场营销中的应用
Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.The training includes the following;Introduction to MarketingWhat is Marketing Analytics?Marketing MetricsMarket Research and Conjoint Analysis - OverviewCase Study: Market ResearchCase Study: Conjoint AnalysisApplication of Machine Learning to Marketing
