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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-analytics-the-full-marketing-research-masterclass/
课程评论：没有评论
课程名称：市场分析：全面市场研究大师班 课程概述： 想成为市场分析方面的专家，并了解基于情感的购买方式吗？想知道如何运用手段-终点理论深入洞察心理并加以控制吗？那么这个课程非常适合你。我是Leon Chaudhari，目前已在Udemy上教授超过26门课程，帮助了超过22,000名学生。在这个课程中，我将带领你从市场营销的初学者成长为市场分析和策略的专家。 通过报名参加本课程，你将获得以下学习成果：本大师班课程首先教授定量和定性市场策略的基础知识，随后你将收到我关于客户研究和市场研究的完整指南，帮助你了解市场分析。我们将涵盖众多软件工具和策略，以分析和改进品牌、项目和个体创业者的现有市场策略。你将学习基于情感的客户研究的完整方法，通过手段-终点理论掌握如何控制他人的决策过程和通过情感销售产品。 完成这个课程后，你将能够： - 成功准备、进行和分析定性和定量研究 - 理解基于情感的销售技巧，借助手段-终点理论和“阶梯法” - 建立自己基于数据的情感市场策略和销售漏斗 - 使用Google工具，如Google Trends、Google Shopping Insights和Consumer Barometer进行数据驱动的市场研究 - 精通反向分析机构、品牌和个体创业者的市场行为 - 分析竞争对手及他人的市场策略等 课程结束后，你将能够应用手段-终点理论，成为市场分析方面的专家，掌握基于数据的研究技能。同时，我希望学生在购买时能感到安心，因此我提供了多部免费视频供你随时观看。我还提供30天的退款保证，风险为零，收益无限！现在是采取行动的时刻。这项优惠不会永远有效，赶快点击报名按钮，我在课程中等你！感谢你的报名！ 真诚的， Leon Chaudhari - 讲师
Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. Here is what you are going to gain from enrolling in this course… Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs. You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. After watching this course, you will be able to...Know how to successfully prepare, conduct and analyze qualitative and quantitative researchUnterstand emotion-based selling through the means-end theory & a concept called "laddering"Set up their own data-driven emotion-based marketing strategies and funnelsUse Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market researchMaster the skill of reverse-engineering marketing behavior by institutions, brand and solopreneursKnow how to analyze your competitor's/anyone's marketing strategiesand much more! When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research. Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time Also, I offer you a 30 day money back guarantee YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN! It's time to take action. This offer won't last forever. Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling! Yours sincerely, Leon Chaudhari - instructor -
