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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-analytics-pricing-strategies-and-price-analytics/
课程评论：没有评论
课程名称：市场分析：定价策略与价格分析 课程概述：本课程专注于定价策略和价格分析，旨在帮助您最大化企业的收入和利润。您将学习各种定价策略及其实施方法，尤其是如何使用利润最大化的价格点。 通过本课程的学习，您将能够： - 实施多种定价策略，例如简单线性定价、价格捆绑、数量折扣、价格撇脂、两部制关税等。 - 利用 Excel Solver 插件确定最优价格点，从而增加企业的收入和利润。 - 自信地练习、讨论并理解组织中使用的不同定价策略。 课程的目标群体包括企业经理、执行人员或希望在实际商业问题中学习并应用定价策略的学生。课程将提供一个坚实的基础，教授最受欢迎的定价策略及其实施方法。 选择本课程的理由： 本课程通过实例教学，致力于通过具体操作案例来传授知识。每节课将包含以下组成部分： - 每种定价策略的理论概念和使用案例 - 如何在 Excel 中逐步确定收益/利润最大化价格点的说明 - 每节课所用数据和解决方案的可下载 Excel 文件 - 课堂笔记和作业，用于复习和实践概念 课程的讲师是 Abhishek 和 Pukhraj，他们在全球分析咨询公司担任经理，拥有丰富的实践经验，并帮助企业解决实际问题。两位讲师创建了一些最受欢迎的在线课程，得到超过 170,000 名学员的青睐及众多好评。 课程内容涵盖定价对收入和盈利能力的影响，这是管理者面临的最重要问题之一。课程将探讨如何利用分析来确定适合公司目标的定价策略。 大纲： - 第一部分：课程介绍 - 第二部分：设定定价目标 - 第三部分：需求估计 - 第四部分：成本估计 - 第五部分：竞争者分析 - 第六部分：评估定价策略 该课程期待帮助您获得与定价策略、价格及市场分析相关的必要知识与技能，并在工作中立即受益。点击注册按钮，开始您的定价策略课程之旅吧！
You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.After completing this course you will be able to:Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.Increase revenue/profit of your firm by implementing revenue / profit maximizing price point and accordingly deciding perfect pricing strategies using Excel solver Add-inConfidently practice, discuss and understand different Pricing strategies used by organizationsHow this course will help you?A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.Why should you choose this course?We believe in teaching by example. This course is no exception. Every Section's primary focus is to teach you the concepts through how-to examples. After taking this course you will have a fair idea on pricing strategies and price analytics. Each section has the following components:Theoretical concepts and use cases of each Pricing strategyStep-by-step instructions on how to arrive at revenue/profit maximizing price points in excelDownloadable Excel file containing data and solutions used in each lectureClass notes and assignments to revise and practice the conceptsThe practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.What makes us qualified to teach you?The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this courseWe are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:This is very good, i love the fact the all explanation given can be understood by a layman - JoshuaThank you Author for this wonderful course. You are the best and this course is worth any price. - DaisyOur PromiseTeaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.Download Practice files, take Quizzes, and complete AssignmentsWith each lecture, there are class notes on various pricing strategies and price analytics attached for you to follow along. You can also take quizzes to check your understanding of concepts on pricing strategies. Each section contains a practice assignment for you to practically implement your learning on pricing strategies, marketing analytics.What is covered in this course?Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.Let me give you a brief overview of the courseSection 1 - IntroductionIn this section we will learn about the course structure and the steps involved in devising a pricing strategies and marketing analytics.Section 2 - Step 1: Setting a Pricing ObjectiveIn this section, we will discuss about different pricing objectives that a firm.Section 3 - Step 2: Estimating DemandIn this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using ExcelSection 4 - Step 3: Estimating CostsCost curves plays an important role in profit maximizing problems and determining pricing strategies. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods on pricing strategies and marketing analytics.Section 5 - Step 4: Analyzing competitorsIn This section we will learn about analyzing competitors' pricing strategy and its effect on our pricing strategy and marketing analytics.Section 6 - Step 5: Evaluating Pricing StrategiesOnce we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular pricing strategy.Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst. This is also a helpful resource for understanding pricing strategies and price analytics.I am pretty confident that the course will give you the necessary knowledge and skills related to pricing strategies, pricing and marketing analytics; to immediately see practical benefits in your work place.Go ahead and click the enroll button, and I'll see you in lesson 1 of this pricing strategy courseCheersStart-Tech Academy
