|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-analytics-masterclass-kpis-tracking-analytics/
课程评论：没有评论
课程名称：营销分析硕士班：KPI、跟踪与分析 课程概述：如果您希望深入了解营销分析，并希望能够使用关键绩效指标（KPI）、衡量网站绩效并改进营销策略，那么这个营销分析硕士班非常适合您。在本课程中，您将学习关键绩效指标、网站分析、搜索引擎优化（SEO）、Google关键词规划工具、着陆页面、博客分析、社交媒体跟踪和电子邮件营销分析等内容。 课程内容详细介绍： 1. **关键绩效指标（KPI）**：学习转化率、千次展示成本和收入等重要指标的使用。 2. **网站分析**：了解每个页面的收入、流量最多的URL和反向链接来源等信息，并学习如何跟踪网站上的关键绩效指标。 3. **搜索引擎优化（SEO）**：学习如何使您的网站在Google和其他搜索引擎上获得良好的排名，并提供提升排名的多种策略。 4. **Google关键词规划工具**：掌握生成相关关键词的技巧，学习15个关键词逐步策略。 5. **着陆页面**：学习高转化率的着陆页面特征以及如何创建这样的页面。 6. **博客分析**：专为博客作者设计，学习如何跟踪相关KPI、优化博客并提高收入。 7. **社交媒体跟踪**：学习如何在Facebook、Instagram和Twitter等主要社交网络上跟踪效果。 8. **电子邮件营销分析**：了解电子邮件营销中涉及的跳出率、点击率（CTR）、每封邮件收入、转发率等KPI。 完成本课程后，您将能够： - 全面理解营销分析，并将分析方法应用到现有营销工作中 - 掌握营销分析、电子邮件营销分析、网站分析和社交媒体跟踪的基础知识 - 使用KPI衡量绩效并设定目标 - 利用SimilarWeb进行网站分析和跟踪 - 通过搜索引擎优化优化您的网站 - 使用Google趋势和Google关键词规划工具 - 创建高转化率的着陆页面并优化网站 - 跟踪博客上的关键绩效指标，推动更多流量 - 使用Buzzsumo进行本地内容分析 - 精通电子邮件营销跟踪和社交媒体营销跟踪 还在等什么？快来注册课程，我们在第一节课见！ 诚挚的，Leon Chaudhari - 讲师
Would you like to learn more about marketing analytics and do you want to work with KPIs, measure your website performance and improve your marketing strategies? Then this marketing analytics masterclass is for you.In this course, you will learn more about key performance indicators, website analytics, search engine optimization, the Google keyword planner, landing pages, blogging analytics, social media tracking and email marketing analytics. What will you learn in detail in this course?Key performance indicators: Conversion rate, cost per mille or just simply revenue - all of these are key performance indicators. In this chapter, we will learn more about how to use KPIs. Website analytics: What's the revenue per page, which URLs get the most traffic and where are backlinks coming from? We will now cover website analytics and learn how to track important key performance indicators on your website. Search engine optimization: If you want to rank well on Google and other search engine, you need to focus on SEO. We will now cover the principles of good SEO and I will give you a number of strategies in order to improve your website's top 10 ranking. Google keyword planner: We will now learn how to generate relevant keywords. You will learn more 15 keyword step by step strategy. Landing pages: What do highly converting landing pages look like? In this section, you will learn how to create a landing page. Blogging analytics: If you are a blogger, then this chapter will be important for you. After watching this chapter, you will be able to track relevant KPIs, improve your blog and generate more revenue. Social media tracking: Facebook, Instagram and Twitter are some of the biggest social networks. In this part of the course, you will learn how to track results on these platforms. Email marketing analytics: If you run your own newsletter, you need to know about the bounce rate, CTR, revenue per mail, forwarding rate and a lot of other KPIs. We will cover email marketing analytics in this chapter. After completing this course, you will be able to:Understand marketing analytics from A-Z and apply analytics methods to your existing marketing effortsMaster the basics of marketing analytics, email marketing analytics, website analytics and social media trackingWork with KPIs (key performance indicators), use them to measure performance and define goalsUse SimilarWeb for website analytics and trackingOptimise your website with SEO (search engine optimisation)Use the Google trends and Google keyword planner toolOptimise your website and create highly converting landing pagesTrack important key performance indicators on your blog and drive more traffic to itConduct local content analysis with BuzzsumoMaster email marketing tracking and social media marketing trackingWhat are you still waiting for?Enroll in the course and we will see each other in the first video!Yours sincerely,Leon Chaudhari- instructor -
