|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-analytics-masterclass/
课程评论：没有评论
课程名称：市场营销分析精通：从战略到应用 课程概述：您是否感到市场营销数据的海量信息令您不知所措？您并不孤单！根据调查，83%的市场营销人员表示他们在“适应所产生的数据量”方面存在困难，而80%的人觉得“关注的绩效指标太多”。在如今的商业环境中，数据素养已经成为每个人的基本技能。不论您是分析师、品牌经理、创意人员，甚至是首席营销官，理解如何收集、解释和运用市场数据已经成为标准。 本课程基于我在数据分析和市场研究领域超过十年的实践经验而设计。我们将从理论到应用全面覆盖，确保您掌握理解市场数据的知识，从而能够快速且持续地做出基于数据的逻辑决策。课程包括超过50节讲座、17小时的视频内容以及40个可下载的资源，内容丰富，帮助您成为分析专业人士。 您将在课程中学习到的内容包括： - 市场营销及其测量的基本概念 - 常见的测量平台，包括网络和应用分析、电子邮件营销的测量方法 - 如何在您的业务中构建分析策略 - 如何绘制市场营销活动的用户旅程以实现更有效的测量 - 如何根据业务目标选择合适的指标 - 如何识别并设定指标的基准 - 如何通过数据和实验测试优化市场营销 - 如何测量市场营销投资的回报 这个课程旨在为您提供必要的知识，帮助您有效管理和应用市场营销数据。
Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle "to adapt to the volume of data" created by their marketing efforts, while 80% feel that there are "too many performance metrics" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.I designed this course based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research. We'll cover everything from theory to application, to ensure you're equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently. With 17 hours of video across 50+ lectures and 40 downloadable resources, this course is packed with everything you need to learn in order to become an analytics PRO. Some of the things you'll learn include:Fundamental concepts in marketing and the measurement of marketingWhat are some of the most common measurement platforms, from web and app analytics to email marketing measurementHow to build an analytics strategy within your businessHow to map out a marketing campaign user journey for more effective measurementHow to select the right metrics based on your business objectiveHow to identify and set benchmarks for your metricsHow to optimize your marketing through data and experimental testingHow to measure returns on marketing investment
