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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-adaptive-fashion/
课程评论：没有评论
**课程名称：** 营销适应性时尚 (Marketing Adaptive Fashion) **课程概述：** 本课程是关于适应性时尚的最后一环——确保消费者了解精心打造的适应性时尚产品。我们将深入探讨营销适应性时尚的“为何”、“何处”和“如何”。虽然本课程主要面向营销团队和电子商务专家，但了解适应性时尚的商品化流程，也有助于设计师、技术设计师、生产经理、买手、公司高管等更多相关人士。 **先修课程：** * 适应性时尚入门 (Introduction to Adaptive Fashion) * 适应性时尚的历史 (History of Adaptive Fashion) * 残障包容在时尚中的重要性 (Importance of Disability Inclusion in Fashion) * 适应性时尚客户深度剖析 (Adaptive Fashion Customer Deep Dive) * 适应性时尚市场概览 (Adaptive Fashion Market Overview) **推荐先修课程：** * 适应性时尚开发 1 - 适应性设计 (Developing Adaptive Fashion 1 - Adaptive Design) * 适应性时尚开发 2 - 通用设计 (Developing Adaptive Fashion 2 - Universal Design) * 适应性时尚开发 3 - 合身性与功能性 (Developing Adaptive Fashion 3 - Fit & Functionality) **课程内容：** 课程以讲师及课程介绍开始，首先会对比营销适应性时尚与非适应性时尚的区别。随后，我们将探讨营销适应性时尚的重要性及其所能产生的积极影响。在课程的后续部分，我们将介绍营销适应性时尚的各种渠道，并在最后以易于执行的切入点来总结如何有效地营销适应性时尚。
This course, Marketing Adaptive Fashion, covers the last component in adaptive fashion: ensuring the customer finds out about well developed adaptive fashion products. In this course, we will cover the why, where, and how of marketing adaptive fashion. While this course is geared towards marketing teams and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, merchandisers, buyers, company executives, and more. The prerequisites for this course are: Course 1: Introduction to Adaptive Fashion Course 2: History of Adaptive Fashion Course 3: Importance of Disability Inclusion in Fashion Course 4: Adaptive Fashion Customer Deep Dive Course 5: Adaptive Fashion Market Overview In addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being marketed. Following a brief instructor and course introduction in lecture 1, we will begin exploring marketing of adaptive fashion by comparing marketing for adpative fashion with marketing for non-adaptive fashion. In our next lecture, we will cover the importance of marketing adaptive fashion and the impact that proper marketing of adaptive fashion can make. In lecture 4, In this lecture, you will learn about the various channels through which to market adpative fashion. Lecture 5 wraps up this course by focusing on how to market adaptive fashion with easily actionable starting points.
