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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-101-for-self-published-authors/
课程评论：没有评论
《营销101：面向自助出版作者》课程总结 本课程专为缺乏营销背景的自助出版作者设计，旨在帮助他们掌握营销这一打造作家职业生涯的核心技能。课程将带领学员建立起营销策略、策略和活动的基本理解，并着重讲解“营销的4P”及其在自助出版书籍营销中的具体应用。 讲师拥有超过20年的营销经验、市场营销学位和MBA学位，并且本人也是位畅销书作者，深知营销的复杂性。 课程主要内容包括： * **营销基础：** 什么是营销？营销的目标是什么？ * **营销的4P：** 营销的4P是什么？为何它们至关重要？ * **4P在自助出版中的应用：** 自助出版作者应如何处理产品（Product）、定价（Pricing）、渠道（Place）和推广（Promotion）？ 课程的组织方式旨在帮助学员快速获取信息，大部分讲座时长均在五分钟以下，易于理解。同时，课程还设有小测验，帮助学员巩固所学知识，确保掌握营销原则。讲师承诺会积极回应学员提出的问题，提供有效的帮助。
Many self-published authors don't have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I've written an Amazon top selling novel. I understand how confusing marketing can get!In Marketing 101 for Self-Published Authors, we start with the basics:What is marketing?What's the objective of marketing?What are the 4 Ps of Marketing and what makes them important?How should self-published authors address Product, Pricing, Place, and Promotion?I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.I've intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they're easily digestible. And, the quizzes allow you to test your knowledge to ensure you're learning the principles.Plus, I really want to be helpful, so I'll be responsive to any questions you have along the way!
