Market Your App With Google & Facebook Ads

所在平台: Udemy

课程主页: https://www.udemy.com/course/market-your-app-with-google-facebook-ads/

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课程名称:利用谷歌和Facebook广告推广您的应用 课程概述:欢迎来到“利用谷歌和Facebook广告推广您的应用”课程。学习如何通过谷歌广告进行应用货币化,提升销售额,创建Facebook广告。如果您想建立成功的移动应用商业,谷歌和Facebook广告是理想的工具。课程特别适合初学者至高级广告货币化专家、应用开发者、移动应用企业家、市场营销策略和广告顾问等。 本课程涵盖了多个方面,包括注册和配置应用、创建应用的Facebook页面、广告格式及其投放、制定应用安装活动、应用事件与优化、关键指标测量、应用发布流程、货币化类型、广告投放策略等。我们通过实例、幻灯片和图表,尽量将复杂主题简单化,以便于学习。 通过参加本课程,您将获得如何有效利用谷歌广告吸引更多流量的答案,以及如何将非付费用户转化为付费用户的方法。此外,我们还将讨论应用生态系统、Facebook SDK的利用、制定广告活动目标、优化应用体验等。 您将熟悉谷歌广告(原谷歌Adwords)这一数字广告平台的运作方法,以及如何制定有效的在线广告策略。课程结束后,您将掌握通过应用赚钱的技巧和策略,开启您的应用商业之旅。 本课程提供高质量的视频和音频资料,让您获得最佳的学习体验。我们还提供终身访问权限、快速友好的支持以及Udemy证书。立即加入我们,开启您的学习之旅!

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Hello there,Welcome to the "Market Your App With Google & Facebook Ads" course.Monetize your App! Learn mobile app monetization using Google Ads, Grow Your Sales With Google Ads, Create Facebook Ads.Do you want to create a successful mobile app business with Google and Facebook Ads? Google ads, user acquisition, app install campaign, facebook ads, app monetization, Google ads app, mobile advertising, app campaign, app advertising, Google app adsDo you want to make money with your Apps?Do you know;How to make money with your Apps?How to put Facebook ads on your Apps?How you can turn a non-paying user into a paying user?What can you sell to your subscribers?How can you re-engage with your users?How can you use Google Ads effectively to reach more traffic?If you want to learn all the answers "Market Your App With Google & Facebook Ads" course is the perfect place for you to start. This course is specifically designed for the Beginner all the way up to Advanced;Ad Monetization Experts,App DevelopersMobile App entrepreneurMarketing, strategy, and ad consultants who want to expand their business and offer more to their clients,Technical or non-technical entrepreneurs who needs to learn how to successfully Market, Promote, and Monetize your apps, so that you can actually make a living doing what you enjoy the most! In this course, we have explained the Universal App Campaign from beginner to all levels. We have explained all the topics as simple as possible with examples, slides, and diagrams.We have created a lot of projects while explaining the subjects. Because we believe that applied educations are much more useful than other teaching methods.In today's online marketplace, your SEO strategy is incomplete without Google Ads, a pay-per-click advertising platform. Google Ads takes the guesswork out of online marketing with metrics that allow you to monitor the effectiveness of your Google ad placements, while driving sales.Why would you want to take this course?Everyone is talking about design, coding but no-one is talking about how to make money with apps. There are tons of tutorials for how to make games and mobile apps, but everyone is silent about making money with apps and they are keeping it a secret. We believe in the power of sharing. We care about sharing. So we decided to come out and teach you how to actually make money with apps.In this course we will cover;Register and configure your appCreate a Facebook page for your appAd formats and placementBuild your app installs campaignApp events and optimizationMeasurement for app ads Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc )App Publishing ProcessApp Monetization TypesAd Monetization ( Ad Networks, Ad Mediation Platforms, Ad Placement Strategies )Ad Placement Strategies ( Banner, Native, Interstitial, Rewarded Video )Ad Monetization TipsIAP MonetizationSubscription ModelRetention Increasing TipsUnderstanding the apps ecosystemExplore Google app campaignsLeverage the Facebook SDK and app events,Define your app campaign goalMeasure what matters in-app campaignsBegin with app campaign settingsFinish with app campaign ad groups and assetsThe role of the marketer in-app campaignsGuide the machine for a better app campaignCreate and refine your app campaignOptimize the app experienceWhat is Google Ads (Adwords)?Google Ads (formerly called Google Adwords) is a digital advertising platform where businesses can bid money on relevant keywords to display advertisements for their products and services on online channels. The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google's Network. The platform assigns each ad a page position based on the bid's size combined with the advertisement's quality (determined by Google's Quality Score metric). The business then pays via a Cost Per Click (CPC) model for the number of clicks the ad receives. Within the Google Ads platform, businesses can view their online ads' metrics and performance, set goals for their advertising efforts, and set audience targeting parameters.Do Google Ads work for small businesses?Google Ads can work well for small businesses when optimizing keywords and targeting relevant online audiences. Since millions of consumers use Google every day to search for products and services, advertising through Google Ads can be a great way for a business to get in front of consumers searching for similar offerings. The success of Google Ads for a small business often depends on the nature of the products and services, the keywords the business chooses to bid on, and their methods for targeting the right customers online. Google Ads is a good fit for small businesses that operate primarily or entirely online, businesses with a high customer lifetime value (LTV), and businesses that can benefit from targeting their customers geographically or by online search interest.How successful are Google Ads?With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online. The success of Google Ads often depends on a business' strategy for targeting the right audience and the quality of its ad content. Google Ads are more likely to be successful for businesses that conduct keyword research to optimize their bids on relevant keywords that they can rank highly for within their budget; and those that produce high-quality ad content, including graphics and landing pages that offer real value to their audiences.What is the difference between Google Ads and Adsense?Google Ads is the platform businesses use to advertise online, while Google AdSense is the platform websites use to host those online ads in exchange for payment. Google Ads is an online advertising platform where businesses pay to have their ads displayed online. Based on a business' advertising budget, Google Ads will place the digital ads on the pages of Google results or on websites that belong to Google's Network. Google AdSense is a program that anyone who owns a website can join, to become a part of Google's Network. Through Google AdSense, the website owner allows Google Ads to automatically display relevant advertisements on their site and receives payment based on the number of views those ads receive.When you enroll, you will feel the OAK Academy`s seasoned developers and marketing experts' expertise.Step-by-Step WayBy the end of the course, you'll have a firm understanding of how to make money with apps. The good news is since the Free and popular tools are used you don't need to buy any tool or application.Video and Audio Production QualityAll our videos are created/produced as high-quality video and audio to provide you the best learning experience.You will be,Seeing clearlyHearing clearlyMoving through the course without distractionsYou'll also get:Lifetime Access to The CourseFast & Friendly Support in the Q & A sectionUdemy Certificate of Completion Ready for DownloadDive in now!We offer full support, answering any questions.See you in the course!

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