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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-segmentation-i/
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**课程名称：** 市场细分 - 将客户划分为不同的细分市场 **课程概述：** 本课程旨在教授您如何理解客户如何自我细分，并根据客户需求进行产品聚焦。通过学习，您将掌握市场细分的完整知识，了解市场细分是将潜在客户或现有客户划分为不同群体（细分市场）的过程。 **适合人群：** 任何希望提升营销技能的人，包括学生、毕业生、应届毕业生和职场专业人士。 **为什么应该参加此课程：** 学习本课程，您将能深入理解客户需求，并据此开发产品和服务，从而实现制造商与客户的双赢局面。 **课程学习内容：** * 准备市场细分 * 细分市场的范围 * 描绘市场运作方式并识别决策者 * 开发不同决策者的代表性样本 * 考虑决策者的行为 * 构建市场细分 * 确定市场细分的吸引力 * 评估公司竞争力与产品组合矩阵 * 实现市场图谱的全部潜力 * 预测市场转型 * 设定市场目标与策略 * 市场细分的组织问题 **课程结构：** 这是一门综合性课程，涵盖市场细分的所有基础和进阶概念。课程包含15+个模块，全部为视频格式。课程内容使用简单的英语讲解，并辅以图片、图标和信息图表，以增加课程的附加值和趣味性。 **先修要求：** 无需任何先前经验或资质。您需要稳定的互联网连接来观看视频，并具备基本的英语理解能力。 **课程收益：** 完成本课程后，您将对市场细分和客户有深刻的理解。这将帮助您： * 制定有效的市场活动 * 提高市场营销效率 * 提升客户满意度 * 发现战略机遇和细分市场
DO YOU WANT TO KNOW HOW THE CUSTOMERS SEGMENT THEMSELVES AND FOCUS ON THE PRODUCTS BASED ON THE NEEDS OF THE CUSTOMERS? HERE IS A SHORT COURSE FOR YOU WHICH TEACHES COMPLETELY ABOUT MARKET SEGMENTATION."Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments"Who Should Enrol in this courseAnyone who is interested in developing their Marketing Skills, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill.Why Should You Enrol in this course?This course teaches you to understand the customers needs and produce the goods/services based on their expectation so that it is a win-win situation for both the manufacturers and customers.What you will learn from this course?You will learn the following from this course:-Preparing for market segmentationScope of SegmentationPortraying how a market works and identify decision-makersDeveloping a representative sample of different decision-makersAccounting for the behavior of decision-makersForming market segmentationDetermining the attractiveness of market segmentsAssessing company competitiveness and the portfolio matrixRealizing the full potential of market mappingPredicting market transformationSetting market objectives and strategiesOrganizational issues on market segmentationHow is this course structured?This is a comprehensive course which teaches you all the basic and advanced concepts of Market Segmentation. The entire course is split into 15+ modules all in video formats. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.What are the prerequisites for joining this course?No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.How you will get benefitted from this course?After learning this course, you will good understanding about market segments and customers. It helps you to develop market activities, increase market effectiveness, generate greater customer satisfaction, to identify strategic opportunities and niches.
