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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-segmentation-b2c-b2b-markets/
课程评论：没有评论
课程名称：市场细分：适用于B2C和B2B市场 课程概述：本课程阐述了市场细分的概念及其所带来的好处。然后分析了在消费者市场（B2C）和商业市场（B2B）中不同类型的市场细分。最后，课程探讨了实施市场细分的策略，并解释了成功市场细分所需的标准。 为什么要进行市场细分？市场细分是将潜在客户的总体群体划分为拥有共同特征的子群体。细分市场有助于更好地理解潜在客户的需求和期望，从而能够针对最有可能购买产品或服务的客户细分，量身定制营销策略。这种细分使资源的使用更加高效，有助于开发出更符合客户需求的产品和营销策略。同时，它还能够帮助识别竞争对手的实际优势与劣势，发现市场中的新机会。 课程将探讨市场细分的不同类型，包括宏观、微观、地理、人口统计、地理人口统计、心理、行为和多变量市场细分。还将分析市场细分的不同目标策略，例如集中型、差异化和无差别市场策略。 完成课程后，您将对市场细分及其所涉及的内容有一个全面的理解，无论您拥有或工作的是哪种类型的公司。
This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation.Why should you segment your market? Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer's needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service.Segmenting your market enables you to efficiently use your resources to develop a product and marketing strategy that accurately meets your customers' needs. It also helps you identify your competitors' actual strengths and weaknesses and spot new opportunities in the market.The course examines all the different types of segmentation, like macro, micro, geographic, demographic, geodemographic, psychographic, behaviour and multivariable. It also examines the different types of strategies for targeting market segments, such as concentrated, differentiated and undifferentiated.On completing the course, you will have a big picture understanding of market segmentation and what it involves, regardless of the type of company you own or work for.
