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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-for-product-management/
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课程名称：市场研究与产品管理 课程概述：欢迎参加由MTF学院提供的“市场研究与产品管理”课程。该课程旨在帮助学员掌握有效的决策技能，特别是在产品管理过程中，强调以人为本的创新和可行的洞察力。课程采用多学科方法，支持创新与产品开发，由总部位于葡萄牙里斯本的MTF管理技术与金融学院提供。MTF是一所全球教育与研究机构，专注于商业与专业混合（线上与线下）教育，并在多个领域如商业与管理、科学与技术、银行与金融等展开研究。 课程讲师：亚历克斯·阿莫罗索博士是一位经验丰富的专业人士，拥有学术及行业背景，专注于研究方法、战略制定和产品开发。阿莫罗索博士以优异的成绩获得里斯本社会科学与政治学院的博士学位，并在多家企业中负责研发活动和市场分析。她在商业领域取得了优秀成绩，熟悉从银行金融到创新初创公司的市场实践。 课程内容：市场研究是产品管理的重要过程，涉及对市场、潜在客户和竞争者的信息收集与分析。这些技能对企业和管理者来说至关重要，能够帮助企业实现产品与市场的契合，增强竞争优势，降低风险，提升客户满意度。对于管理者而言，良好的市场研究技能能够推动职业发展，改善产品策略，做出更明智的决策，提高产品成功率。 总之，市场研究是产品管理的基本工具，使企业能够创造成功的产品，并帮助管理者和专家提升职业生涯。
Welcome to Program: Market Research for Product Management by MTF InstituteCourse goals:Equip with knowledge and skills for effective decision making during product management processEmphasise human-centric innovation and actionable insights for product developmentMultidisciplinary approach for innovation and product developmentCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 216 countries and has been chosen by more than 720 000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Market research is a vital process for product management. It involves gathering and analyzing information about:The overall market: This includes understanding market size, trends, and potential opportunities.Prospective customers: This involves identifying their needs, preferences, and pain points.Competitors: This means analyzing their strengths, weaknesses, and market positioning.Here's a breakdown of why developing these skills is crucial for companies and the careers of managers and experts:Importance for Companies:Product-Market Fit:Market research helps companies understand if their products meet the needs of their target audience. This is essential for achieving product-market fit, which is a key driver of success.Informed Decision-Making:By providing data-driven insights, market research enables companies to make informed decisions about product development, pricing, and marketing.Reduced Risk:Understanding market trends and customer preferences can help companies mitigate the risk of launching products that fail to meet market demand.Competitive Advantage:Analyzing competitors allows companies to identify opportunities to differentiate their products and gain a competitive edge.Customer Satisfaction:By understanding customer needs, companies can develop products that provide value and enhance customer satisfaction.Importance for Managers and Experts:Career Advancement:Strong market research skills are highly valued in product management. Managers who can demonstrate their ability to gather and analyze data are more likely to advance in their careers.Improved Product Strategy:Market research helps managers develop effective product strategies that align with market needs and business goals.Enhanced Decision-Making:By developing market research skills, managers can make more informed and confident decisions about product development and marketing.Increased Product Success:Understanding customer needs and market trends can help managers create products that are more likely to succeed in the marketplace.Greater understanding of customers:Being able to empathize with customers, and understand their pain points, is a very valuable skill. Market research allows for the growth of this skill.In essence, market research is a fundamental tool for product management, enabling companies to create successful products and helping managers and experts advance in their careers.
