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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-complete-marketing-research-course-2022/
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课程名称：市场调研：Dekker的完整市场调研课程 课程概述：欢迎加入前沿市场调研旅程，这是一门关于市场调研的终极课程。经过在索尼PlayStation及两家Google投资的初创公司等顶尖公司实践市场调研的丰富经验，以及在全球知名的菲利普·科特勒凯洛格管理学院（世界排名第一的市场营销学院）的扎实学术背景，我将为您带来无与伦比的见解。我的专业领域涵盖消费者产品、B2B产品、数字产品以及实体产品，曾在多个层级担任市场营销顾问及市场经理，直至副总裁。 通过这门课程，您将深入了解最新的市场营销技术，并向世界级的市场调研顾问学习。这门课程为您装备了应对所有市场调研需求的工具、技术、技巧和快速解决方案。 主要市场调研内容包括： - 三种市场调研类型及数据类型简介 - 探索性研究（包括访谈、焦点小组和案例研究） - 竞争对手基准测试（使用多种方法和技术，包括一页竞争对手分析模板） - 描述性市场调研（包括调查、基于证据的文案写作和漏斗优化及测量） - 因果市场调研（包括A/B测试及直接反应营销中的三大关键因素测试） - 市场规模与需求预测（使用各种工具和方法） - 实证与纵向研究（品牌增长，包括拜伦·夏普的品牌增长七大法则） - 客户决策旅程映射 - 转化率优化（CRO） - 营销心理学研究 - 潜在客户生成与合作伙伴获取（使用LinkedIn Sales Navigator和Sparktoro等技术与工具） - 数据驱动的媒体分析 - 服务行业分析 - 产品性能分析 关键市场调研主题： - 市场调研与营销调研 - 市场调研分析与市场调研分析师培训 - 竞争对手分析 - 营销分析与市场分析 - 研究方法 - 定性与定量研究 - 消费者分析 - 网络分析与转化率优化（CRO） 这门课程旨在确保您在当今最具影响力和流行趋势的市场调研及营销技术上保持领先。
Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator ProgramWelcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management-the #1-ranked marketing school-I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.Major Market Research Sections:Introduction to the 3 Types of Market Research & the 3 Types of DataExploratory Research, including interviews, focus groups, and case studiesCompetitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketingMarket Sizing & Demand Forecasting using various tools and approachesEmpirical and Longitudinal Research on brand growth, including Byron Sharp's 7 Rules for Brand GrowthCustomer Decision Journey MappingConversion Rate Optimization (CRO)Marketing Psychology ResearchLead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and SparktoroData-Driven Media AnalysisService Sector AnalyticsProduct Performance AnalyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.
