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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-bootcamp/
课程评论：没有评论
课程名称：完整市场研究训练营 课程概述：在当今社会，掌握市场研究的基本技能已经成为必备能力。根据Tableau和Forrester的一项全球研究，82%的管理者和商界领袖希望员工在各个部门具备基本的数据素养，而实际上只有40%的员工能够满足这一期望。在这个数据驱动的时代，每个人都需要扎实的数据素养基础，而要想在竞争中脱颖而出，更需要深厚的专业知识。 本课程由拥有信息科学硕士学位并在大型广告公司和研究机构工作超过10年的专家设计，专注于如何有效开展市场研究。课程涵盖了广泛的研究方法，适合希望从零基础成长为市场研究专家的学习者。 课程内容包括： - 各类研究方法介绍，包括初级研究和次级研究，定性与定量研究。 - 有效撰写研究简报的技巧。 - 如何进行次级研究（即桌面研究），包括统计分析和文献综述。 - 深入探讨定性方法，如访谈、焦点小组、购物陪伴和民族志研究。 - 深入探讨定量方法，例如在线调查、社交媒体监测和A/B测试。 - 有效管理研究项目的方法及项目管理软件的使用。 - 定性与定量数据分析技巧。 - 使用生成式人工智能工具，如ChatGPT，来提升工作效率。 此外，学习者将有机会通过多阶段案例研究应用所学知识。课程还提供大量可下载的资源、模板、指南和检查清单，助力学习者成为研究领域的超人。 无论你是想获取技能以测试和验证商业想法的企业家，还是考虑进入市场研究行业，或者仅仅希望提升数据技能，本课程都将非常适合你！
Today, possessing fundamental skills in market research isn't just a good to have; it's essential! Don't believe me? A recent global study by Tableau and Forrester found that 82% of managers and business leaders "expect basic data literacy from employees in every department." And yet, only 40% of employees report having the "data skills they're expected to have."The truth is, in today's world, everyone needs strong foundations in data literacy. But if you want to get ahead, you need more than foundational skills and knowledge. You need expertise!With a Masters degree in information science, I have more than 10 years of experience building data science and research teams at large-scale advertising agencies and research firms, as well as working with global brands helping business leaders make better, evidence-based decisions. This course has been designed and built around my 10+ years of experience working with and teaching global brands, agencies, consultancies and even governments how to conduct market research effectively.If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work.Some of the key topics covered include:The different types of research methodologies, from primary and secondary to qualitative to quantitative.Writing an effective research brief.Conducting secondary research (aka desktop research), from statistical analysis to literature reviews.Deep dives on qualitative methods including interviews, focus groups, shop-alongs and ethnography.Deep dives on quantitative methods like online surveys, social media monitoring and A/B testing.Managing research projects effectively using project management fundamentals and software.Qualitative and quantitative data analysis.Using generative AI tools, like ChatGPT, to supercharge your workflows.You'll also have opportunities to apply what you've learned through a multi-stage case study. And my course is packed with tons of downloadable resources, templates, guides and checklists that will make you a research superhero.So whether you're an entrepreneur looking to acquire skills to test and validate ideas, or considering a career in the market research industry, or just looking to level up your data skills, this is the course for you!
