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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-b2b-and-saas-marketing/
课程评论：没有评论
课程名称：B2B和SaaS市场研究基础101 课程概述：本课程旨在帮助学员学习理解目标市场所需的各种方法和工具，特别针对B2B和SaaS市场营销的细微差别进行定制。学员将通过实际案例，了解如何将所学洞察应用于现实世界。课程中将通过成功的SaaS企业实例，例如LinkedIn Sales Navigator、Shopify和Mailchimp，展示所讨论工具的实际应用。 模块1：了解市场分析的不同方面，以及每个方面在市场营销策略中所起的重要作用。 模块2：使用“买方角色”识别目标市场。以LinkedIn Sales Navigator的研究为例，学习如何为自己的业务创建买方角色。 模块3：通过SWOT分析深入了解业务和市场。掌握自身的优势、劣势、威胁和机会，以制定突出自身优势的市场营销计划。以电子商务巨头Shopify的案例分析SWOT分析的实际应用。 模块4：学习竞争对手分析及需要比较的不同方面，了解应关注的竞争对手类型。以Mailchimp为例，进行竞争对手分析，探讨如何利用这些信息提升市场营销效果。 模块5：学习如何进行SEO审计，并为自己的业务创建有机市场营销计划。涵盖审计检查清单、必要技能和最佳实践，以提高业务的有机排名。 该课程将帮助学员更好地理解B2B和SaaS市场的动态，进而制定更有效的市场营销策略。
In this course, we will learn different approaches and tools that you can use to understand your target market. We tailored the course specifically to the nuances of B2B and SaaS marketing.We will also see how you can apply the insights can in the real world with practical examples. Throughout this course, we understand the application of tools by using examples of successful SaaS businesses. You'll see how LinkedIn Sales Navigator, Shopify, and Mailchimp stay on top of their game using the tools we discussed in the program.Module 1:Understand the different aspects of the market that you need to analyze and how each of them plays an important role in your marketing strategy.Module 2:Use the infamous ‘Buyer Personas' to identify your target market. See how to create a persona for your business with the example research of LinkedIn Sales Navigator.Module 3:Discover the ins and out of your business and the market with SWOT analysis. Understand your strengths, weaknesses, threats, and opportunities to create a marketing plan that stands out and highlights your strengths to the prospects. Observe how SWOT analysis comes in handy with the case study of Shopify - the eCommerce giant.Module 4:Learn competitor analysis and different aspects that you need to compare. We will also cover the types of competitors that you should be aware of. We perform a competitor analysis for Mailchimp and see how they can use such information to improve their marketing.Module 5:Learn how to perform an SEO audit and create an organic marketing plan for your business. We will cover the audit checklists, know-how, and best practices to improve the organic ranking of your business.
