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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-and-marketing-psychology/
课程评论：没有评论
课程名称：市场研究：营销心理与消费者行为 课程概述：如果您有商业创意或正在寻找新方向和策略的现有企业，您将学习如何进行市场研究，使用以下方法：访谈、调查、焦点小组、数据与关键绩效指标的测量以及行业报告。 在学习标准行业研究后，您还将了解营销心理学。这些是营销人员用于定位产品和营销信息的常见原则，这些原则与消费者做出购买决策的方式相一致。您将了解到情感在购买决策中的作用与逻辑和推理的作用相比，以及何时使用、在多大程度上使用，以及以何种方式使用这些因素。 在商业创意阶段进行消费者研究的悖论：创业者常常错误地估计目标用户的人口统计和心理特征。但这很常见，因为在商业创意阶段，创业者会被兴奋所蒙蔽，并基于假设进行决策。因此，在创业之前进行市场研究至关重要。市场研究是一种以数据为基础的方法，旨在用事实取代假设，从而帮助您以正确的方式开始您的业务。 消费者研究对于营销研究同样重要：创建任何类型的营销策略，您都需要了解您所针对的客户。因此，您对消费者的理解和研究越深入，您的市场研究以及后续的营销计划和策略就会越准确。 投资您的未来！今天就报名参加吧！
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:InterviewsSurveysFocus groupsMeasuring data and KPIsUsing industry reportsMARKETING PSYCHOLOGYAfter going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions. You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGEMore often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCHTo create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.Invest in your future! Enroll today!
