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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-research-a-z-complete-course-with-case-studies/
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课程名称：市场研究：从A到Z的基础知识与案例分析 课程概述：欢迎参加《市场研究：从A到Z的基础知识与案例分析》这门畅销课程！该课程旨在帮助您了解市场研究的所有内容，成为一名专业的市场研究分析师。不论您的经验如何，这门课程将为您提供实践性和可用的技能与技术，使您掌握这一领域。如果您希望学习市场研究，提升自我，或在这一领域内开启职业生涯以解决实际业务问题，那么您来对地方了！ 本课程将通过引人入胜的视频教程，逐步带您了解完整的市场研究过程，并教您成为市场研究分析师所需的一切知识。您将能够全面理解市场研究的功能，通过精心设计的案例研究来深化理解。我们设计了短小的演示，并将案例研究与实际市场研究操作结合起来，包括数据收集、数据分析、推导和验证推论、可视化以及最终市场研究报告的制作。 在当今不断变化的商业环境中，数据驱动的决策成为组织成功的必要条件。了解市场、产品与服务、客户、竞争对手、行业、地区法规以及整体外部环境对于任何企业都是至关重要的，而市场研究正是获取这些洞察的关键。掌握市场研究的基础知识和技能对许多组织职能的工作人员来说正在变得越来越重要，这并不仅限于研究分析师或顾问。 该课程由市场研究、咨询和战略领域的知识、经验、技能和专业知识汇编而成，并考虑到分析师在执行过程中可能遇到的问题、挑战和障碍，提供了实用且可靠的技术，以提高整个过程的效率。课程包含30多个讲座、2个模拟测试及超过4.5小时的在线培训视频，教您成为一名合格的市场研究员或分析师，能够解决实际业务问题及制定相应的商业策略。 课程内容不仅限于理论部分，您将通过案例研究实际掌握整个市场研究的过程，涵盖从确定目标和范围到提供准确和相关解决方案的各个环节。我们将讨论的内容包括： - 市场研究的重要性及其功能 - 什么是市场研究，为什么重要，谁应该进行市场研究 - 在进行市场研究时需要避免的关键错误 - 市场研究的类型（初级和次级）及其应用 - 调查设计与分析 - 支持市场研究的资料来源与工具 - 实际案例分析，掌握市场研究的整个过程 案例研究将系统地阐述以下内容： - 理解客户/公司的商业问题 - 为研究确定目标并定义范围 - 确定和使用适当的研究方法 - 通过初级和次级资料收集必要的数据 - 分析数据并推导出结论 - 通过行业专家或SME验证推论 - 可视化和呈现数据、洞察及推论 - 起草最终的市场研究报告 通过本课程结束时，您将全面掌握进行实际市场研究项目所需的技能和技术，能在职业生涯中产生重要影响。如有问题，您可以在问答区提问，讲师会及时回应。注册本课程后，您将获得终身访问所有内容的权限。 学生评价： "这是一门很好的市场研究基础课程。课程内容丰富、信息量大，对于初学者及有经验的专业人士都非常有帮助。作为一名市场研究专业人员，这门课程教会了我很多新技术和方法。强烈推荐！" - Sourabh B. Pawar "这是一门优秀的课程，创作得很不错。案例研究很有趣，内容的传递十分流畅且引人入胜，总体学习体验很棒！" - Nilay
Welcome to the Market Research: A-Z Fundamentals with Case Studies, a BESTSELLER comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskill yourself with this in-demand skill or even to make a career in this field to solve actual business problems, then you are in the right place!In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies.We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented.In today's ever-changing business environment, making data-driven decisions has become imperative for an organisation's success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants.We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you.With this course of 30+ lectures, 2 practice tests and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutions and formulating appropriate business strategies.But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies.Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including:In-depth knowledge and importance of market research as a functionWhat is market research, Why is it important, and Who should be doing it?Key mistakes to avoid while conducting market researchTypes of market research (primary and secondary) and its applicationsSurvey design and analysisData sources and Tools that enable world-class market researchCase studies to master the entire process of conducting market research in the real worldThe case studies systematically elaborate on:Understanding the client/company's Business ProblemFormulating Objectives for the research study and defining the ScopeDetermining and using appropriate Research MethodologiesCollecting necessary data through Primary and Secondary sourcesAnalysing the data and deriving InferencesValidating the Inferences by industry experts or SMEsVisualising and Presenting the data, insights, and inferencesDrafting the final Market Research ReportBy the end of this course, you will be fully equipped with the skills and techniques required to undertake actual market research projects and make an impact in your professions.If you are stuck or if you have questions, you can ask them in the Q & A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents. Some reviews from students who have already enrolled: "This is a great course on fundamentals of market research. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended!" - Sourabh B. Pawar"This was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience!" - Nilay
