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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-analytics/
课程评论：没有评论
**课程名称：** 市场分析：成为数据驱动的营销专家 **课程概述：** 本课程由斯堪的纳维亚商业分析学院（SCANBA）倾力打造，旨在帮助学员掌握市场分析的核心技能，将营销、数据分析和财务建模融会贯通。通过本课程，您将学习如何进行市场调研、分析数据、发现客户群体（聚类）、制定产品定价策略、预测销售额等关键市场分析任务。课程将引导您专业级地使用Microsoft Excel，并通过详细的示例讲解，确保您达成学习目标。学完本课程，您将具备顶级市场分析专家所拥有的知识和能力。 **课程时长：** 2小时 **课程结构：** * **第一章：市场细分（约40分钟）** * 市场细分的五大优势 * 可用的细分变量 * 描述性和预测性市场细分技术 * 四大主要市场细分技术：交叉制表、回归分析、聚类分析和联合分析 * **第二章：价格分析（约40分钟）** * 十一项定价技术 * 三种定价评估方法，包括盈亏平衡分析和净现值资本预算模型 * 五个Excel电子表格示例 * 弹性需求、最优定价和价格歧视的概念 * **第三章：销售预测（约40分钟）** * 三大主要销售预测方法：移动平均法、指数平滑法和回归分析 * 另外两种用于深入分析的方法 * 五个Excel电子表格示例 * 预测销售额的季节性和趋势性方法 **学习优势：** * 提升高薪营销分析师必备的分析能力。 * 融合营销、数据分析和财务建模三大领域。 * 通过丰富的Excel示例和实践文件，掌握实用的分析工具。 * 学习顶级市场分析专家所需的知识体系。 **附加资源：** 提供可下载的示例文件供学员练习。
Marketing analyst salaries can reach six figures, but not everyone automatically earns such a high wage. First, you have to have strong analytical skills. Second, you need to know market analytics, which blends marketing, data analysis, and financial modeling. That's why the Scandinavian Institute of Business Analytics (SCANBA) created a course that combines all three fields. You'll learn how to conduct market surveys, analyze the data, find clusters, set product prices, forecast sales and even more. You'll learn to use Microsoft Excel at a professional level, and be guided through every example to ensure you reach the learning objectives. By the end of the course, you'll possess the kind of knowledge that's available only to top market analytics experts. The course is 2 hours in total, evenly split into 3 chapters:Chapter 1. Market Segmentation 5 advantages of market segmentationSegmentation variables you can useDescriptive and predictive market segmentation techniques4 major market segmentation techniques: cross-tabulation, regression, clustering, and conjoint-analysisChapter 2. Price Analytics 11 pricing techniques3 pricing assessment methods, including break-even analysis and the net present value capital budgeting model5 Excel spreadsheet examplesConcepts of elastic demand, optimal pricing, and price discrimination.Chapter 3. Sales Forecasting 3 major sales forecasting methods including moving average, exponential smoothing, and regression2 additional extensions to the methods for in-depth analysis5 Excel spreadsheet examplesMethods for predicting both seasonality and trends in sales. The course has downloadable example files you can use for practice.
