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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-analysis-in-the-pharmaceutical-industry/
课程评论：没有评论
课程名称：制药行业市场分析 课程概述：本课程专为制药行业量身定制，旨在为学习者提供制药市场营销专家所使用的市场分析工具的基础知识。您将了解到每种工具的使用原因及其期望的结果。课程内容丰富且全面，但却聚焦而不拖沓，避免了冗长的讨论。课程中包含了各种制药实例，涵盖不同的治疗领域和制药产品，专注于制药市场中HCP（医疗保健专业人员）和患者这一特殊客户群体，杜绝了汽车或饮料等无关行业的例子。 课程讲师拥有超过15年的制药市场营销经验，曾在不同的全球制药公司和国家工作，担任过产品经理并成功晋升至管理职位，在这个过程中帮助许多同事通过正式和非正式的指导提升市场营销技能，其中很多人如今在不同跨国公司管理重要的产品组合。讲师处理过多种类型的产品，包括OTC、仿制药、生物技术、疫苗和基因治疗，以及涉及高血压、血脂异常、神经科学、眼科、传染病和内分泌等多个治疗领域。 在市场营销中，所有的工作都始于分析，并以分析结束。我们在规划之前进行分析，以设定目标和KPI，随后在执行后进行分析，以评估成功率与KPI的对比。我们的决策始终至关重要，分析是我们做出最好决策的方式。 期待听到您对本课程的体验反馈，随时愿意提供进一步支持和解答。
This is a tailored course for the Pharmaceutical industry.It provides learners with essential knowledge about market analysis tools that are used by pharmaceutical marketing experts.You will learn why we use each tool & what are the desired outcomes of using it.It's a very rich and comprehensive course, yet it is laser-focused with no lengthy discussions.The course is enriched with Pharmaceutical examples discussing different therapy areas & Pharmaceutical products.The course is built specifically on the pharmaceutical market considering its special nature of customers & consumers as HCPs & Patients.No more Automotive or beverage examples, it's all PHARMA.I am an expert in Pharmaceutical marketing, bringing you more than 15 years of experience in different Global Pharmaceutical companies and different countries.I worked as a Product manager for years & then got promoted to other roles that involved direct management of Product managers.Through my journey in corporate, I helped a lot of my colleagues through official & casual mentorships to develop their marketing skills and most of them are leading great portfolios in different multinational companies.I managed different product natures:From OTC, Across Biosimilars, Biotech, and Vaccines to Genetherapies.Different Therapy Areas:From; Hypertension, Across, Dyslipidimea, Neuroscience, Ophthalmology, to Infectious diseases & Endocrinology.Everything in marketing starts at ends with an analysisWe analyze before planning to set objectives & KPIs then we analyze After execution to assess the success rate against KPIs.Our decisions are always critical and of huge impact, Analysis is our way to take the best informed decisions.Looking forward to hearing from you about your experience with the course.I will always be happy to provide further support and explanation whenever needed.
