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所在平台: Udemy |
课程主页: https://www.udemy.com/course/market-analysis-for-procurement-and-category-management/
课程评论：没有评论
课程名称：采购与类别管理的市场分析 课程概述：完成本课程后，您将全面理解市场分析的必要性、何时进行市场分析以及如何将各种技术应用于类别管理和采购策略。您将能够： 1. 用数据、图表和事实支持您的类别计划，从而提供有说服力的类别战略。 2. 在早期识别市场潜力和买方的议价能力，避免做出错误决策。 3. 识别现有知识空白，并及时填补。 4. 理解市场上的竞争力场。 5. 识别创新和机会，确保您的类别战略免受错误影响。 6. 更好地理解供应商的业务，胜过他们的销售人员。 本课程将帮助您提升在采购和类别管理领域的分析能力，增强决策的科学性和有效性。
Upon completing this course you will have a comprehensive understand of why market analysis is required, when to complete market analysis and how apply the various techniques to category management and procurement strategy. You will be able to;1. Back up your category plans with figures, data, and facts, and therefore provide a convincing category strategy.2. Recognise market potential and buyer's power at an early stage and avoid making the wrong decisions.3. Identify any existing knowledge gaps and fill them in on time.4. Understand what kind of competition forcefield is on the market.5. Identify the innovations and opportunities and mistake-proof your category strategy.6. Understand the supplier's business better than their sales person.
