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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mapping-the-journey-of-your-customers/
课程评论：没有评论
**课程名称：** 描绘客户旅程 **课程概述：** 本课程聚焦于客户体验（CX）旅程地图，强调客户是企业成功的基石。客户旅程地图是捕捉客户与品牌真实互动最关键的工具。通过研究不同用户画像和跨渠道接触点，深入了解客户及其体验。 你是否了解客户对与你公司做生意的满意度？你是否认为你的主要竞争对手在管理与买家的接触点方面做得更好？ 客户旅程地图讲述了客户体验的故事：从最初接触，到互动过程，再到长期关系。理解这些与组织的互动对于管理和留住买家至关重要。 本在线课程将教授你如何进行客户旅程映射，以识别和捕捉客户与组织的关键互动以及他们经历的接触点。每个客户都在经历一段旅程，但大多数公司却将每次客户互动视为孤立事件。本课程还强调，为了提升整体客户体验，企业必须理解并满足客户的整个旅程——从最初的兴趣咨询到购后阶段。 **课程大纲：** 无。
Your customers are essential to the success of your business. Customer Experience (CX) journey maps are arguably the most important instrument for capturing your customer's true interactions with your company brand. Discover your customers and their experiences through various personas throughout multi-channel touch points with an organization.How satisfied do you think your customers are in doing business with your organization? Do you think your primary competitors are doing a better job managing their various touch points with their buyers?A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship. Understanding these interactions with an organization is critical for managing and retaining buyers.This online course will teach you how to perform customer journey mapping to identify and capture key interactions that a customer has with your organization and the touch points they are experiencing. Every customer is on a journey, yet most companies treat each customer interaction as if it's an isolated event. This online course will also teach you that in order to improve your overall customer experience, companies must understand and cater to their customer's entire journey - from initial interest inquiry - through the post purchase phase.
