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所在平台: Udemy |
课程主页: https://www.udemy.com/course/managing-the-development-of-new-products/
课程评论：没有评论
课程名称：新产品开发项目管理 (3 PDUs) 课程概述： 本课程由拥有20多年科技行业新产品开发项目领导经验的Eric Heilmann讲授。课程旨在帮助学员掌握在新产品开发的项目管理中取得成功所需的知识和技能。 课程目标： * 理解新产品开发项目的核心目标：支持产品的销售、交付和客户支持。 * 学习如何为客户提供价值，同时满足公司的业务需求。 * 掌握在新产品开发背景下，哪些项目管理概念和技术尤为重要。 * 认识到与产品管理、业务发展和客户支持等部门的接口在产品定义和验证过程中的关键作用。 * 理解新产品开发项目经理不仅要负责按时按预算交付产品，还要确保整个新产品引入的规划和执行能够成功。 * 认识到在日益激烈的市场竞争中，成功开发和推出新产品对公司生存和发展的重要性。 课程内容（未提供详细的教学大纲，但根据概述可推断）： 本课程将涵盖项目管理中的通用概念和技术，但会侧重于它们在新产品开发中的特殊意义和应用。重点可能包括： * 新产品开发流程的管理。 * 跨部门协作与接口管理，特别是与产品管理、业务发展和客户支持的协同。 * 产品定义、验证和上市执行的关键环节。 * 应对市场变化和技术进步的项目管理策略。
Welcome to Managing the Development of New Products. I'm Eric Heilmann, and I've been leading new product development programs for over 20 years at various companies in the tech industry. I have found this field of program and project management very rewarding, and I'm excited to have the opportunity to share what I've learned with you.The objective of new product development is to enable the sales, delivery and support of products and services. The goal of course is to provide customers with value while meeting the business needs of your company.In this course, I will be covering a lot of familiar concepts and techniques that are part of general project management. However, in the context of new product development, some of these techniques take on more significance than others. For example, interfaces to product management, business development, and customer support are critical to defining and validating the product before releasing it to mass production.As a new product development program manager, you are not just responsible for delivering a product on time and under budget, but also for making sure that planning and execution of the entire new product introduction is carried out successfully. No matter what industry you are in, technology and globalization will continue to increase competitive pressure, making the successful development and launch of new products even more critical to the health and survival of your company.
