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所在平台: Udemy |
课程主页: https://www.udemy.com/course/managing-a-sales-team-with-success/
课程评论：没有评论
课程名称：成功管理销售团队 课程概述：沟通是我们从小到大都在进行的一项基本活动，我们交流了无数的思想、观点、快乐的时刻以及偶尔的愤怒。然而，有效的沟通并不简单。成功的销售经理意识到，和听众进行有效沟通的重要性不应留给随意的发表、缺乏理由的陈述或无意义的对话。听众可以是销售团队、客户、商业伙伴或单个个人。作为领导者，我们被要求达到更高的标准，因此在发言前思考是至关重要的。 人性中的一个奇怪之处是每个人都希望被听到，但许多人却不愿意成为倾听者。其实，倾听是一项难以掌握的技能，但其带来的收益是巨大的且立竿见影。倾听始于关注对方，保持眼神接触，并以真诚开放的态度进行对话。当你学会倾听后，提问将变得轻而易举，因为提问是倾听的延伸。提问对于有效的销售管理至关重要，因为你需要了解影响团队绩效的内部和外部现实。 沟通往往因为不同的词汇和商业术语而变得更加困难，因此迅速了解你所在行业和外部市场的现行术语和定义非常重要。此外，沟通的一致性也非常重要。你的团队会观察到你是否践行自己的沟通内容。如果传达了空洞或矛盾的信息，团队可能会将你的领导视为伪善或更糟糕。如果你承诺了一些事情，就必须准备好履行这个承诺，无论结果是好是坏或是中立。
Communicating with other people is really simple. We all have communicated countless thoughts, ideas, moments of happiness and occasional anger since childhood. We each have spoken with and listened to countless individuals. The difficult part of communicating is doing it well.Effective sales managers learn that communicating with an audience is much important to be left to random pronouncements, poorly reasoned statements or meaningless conversations. The audience may be your sales team, your customers, business partners or a single individual. Leaders are held to a higher standard. They understand the importance of thinking before they speak.One of the oddities of human nature is we all want to be heard. Unfortunately, many of us don't want to be the person who gets to listen. In truth, learning to listen can be a difficult skill to master, but the dividends it pays are enormous and immediate. Listening starts when you focus on the other person, make and hold eye contact with them and approach each conversation with a sincere sense of openness.When you learn to listen you will discover that asking questions comes easily. It's an extension of listening. Asking questions is critical to effective sales management for a simple reason that you need to learn and understand the internal and external realities that impact your team's performance. Communication is difficult enough without stumbling over different vocabularies and business terminologies. Learn all the current terms and definitions used within your business and the external marketplace as quickly as possible.The value of consistency in your communications is important. Your team will observe if you live by what you communicate. Communicate enough empty or contradictory messages and your team begins to view your leadership as hypocrisy or worse. If you promise something, be prepared to deliver on the promise whether it be good, bad or indifferent.
