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所在平台: Udemy |
课程主页: https://www.udemy.com/course/makethecase/
课程评论：没有评论
《Make the Case》课程内容总结 本课程由拥有超过20年管理咨询经验的专业人士创建和讲授，旨在帮助学员掌握构建、开发和呈现引人入胜的业务案例的最佳策略和实践。课程结合视频课程、练习和作业，提供全面的学习体验。完成课程后，学员将获得一个可以立即应用于当前及未来工作的实用框架。 课程共分为三个模块： * **模块一：定义问题与制定计划** 本模块将指导学员解决构建业务案例的第一个痛点——“定义问题与制定计划”。通过视频课程，学员将学习逻辑结构以清晰定义问题，构建问题框架以形成假设，并掌握开发和组织工作计划的工具，以便进行所需的调查和分析。 * **模块二：研究与分析** 本模块将深入探讨“研究与分析”的方法论，包括七步法（7 Step process）、基于事实的分析（Fact-based analysis），以及案例的财务和战略影响分析。 * **模块三：讲故事的艺术** 本模块专注于“讲故事的艺术”，内容涵盖故事板（storyboarding）与幻灯片撰写、撰写执行摘要（executive summaries）、提出建议（development of recommendations）以及演示文稿的规划。
In this Make the Case course, created and presented by professionals with more than 20 years in management consulting, we will guide you through the best strategies and practices to structure, develop and present compelling business cases. We work with a learning methodology that combines video lessons, exercises, and assignments to enhance your learning experience. You will finish the course with a comprehensive framework that you can instantly implement to Make the Case in your current and future roles.Make The Case consists of 3 modules. Module 1 will guide you through the first pain point when making a business case: "Defining the issue and Gameplan". In these videos, we will review logical structures to help define the issue, frame the problem to structure a hypothesis, and give you the tools to develop and structure a work plan to carry out research and analyses needed for the case.In Module 2, we will discuss "Research & Analyses". We will dive into methodologies such as the 7 Step process, the Fact-based analysis, and Financial and Strategic implications of a case.Module 3 focuses on "The Art of Storytelling" where we will delve into storyboarding & slide writing, executive summaries, the development of recommendations, and presentation planning.
