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所在平台: Udemy |
课程主页: https://www.udemy.com/course/make-your-ideas-stick/
课程评论：没有评论
课程名称：让你的想法深入人心：有效沟通 课程概述：想要让你的想法产生影响力，首先要确保它能在受众心中扎根。一个“深入人心”的想法应当是易于理解、容易记住，并能够改变某种东西（无论是观点、行为还是信念）。丹·希思与他的兄弟奇普·希思共同撰写了关于如何让想法深入人心的书籍《让想法深入人心：为什么某些想法能存活而其他想法则消亡》，该书已全球销量超过一百万册，并翻译成33种语言。书籍的目标受众包括财富500强公司的首席执行官、海军上将、牧师、教师以及白宫演讲写作团队。此课程是书籍发布14年后推出的实用指南，旨在提高沟通效果。在课程中，您将掌握六个“深入人心”的想法共有的特质，并学会将这些特质应用到自己的信息中，以增强其影响力。课程通过商业、教育、医疗、网络约会等案例进行讲解，并穿插了几个城市传说和谚语。无论您是在进行演讲、发表演说、撰写社交媒体信息、教授课程，还是撰写说服性提案，您都将学习到具体的策略和技巧，让您的想法深入人心。
For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath-along with his brother Chip-has literally written the book on making ideas stick. The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team. This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating.with a few urban legends and proverbs thrown in for good measure. Whether you're giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques for making your ideas stick.
