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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mailerlite-for-writers-2022/
课程评论：没有评论
课程名称：MailerLite for Writers（2022界面） 课程概述： 电子邮件营销无疑是作家宣传书籍的最佳方式之一。通过电子邮件，作家能够直接联系粉丝，而不像社交媒体那样受限于不断变化的算法。因此，建立邮件列表是作家平台的重要组成部分。然而，大多数作家无法支付数百美元用于电子邮件分发系统。MailerLite是少数提供免费电子邮件分发管理的服务之一，特别适合作家，提供包括邮件序列、多个子组、完全品牌化的表单及可嵌入网站的表单等功能，而这些仅仅是免费计划的一部分。 本课程将教您如何自定义注册表单和电子邮件模板，以匹配您选择的品牌形象；设计新订阅者的邮件序列；了解您在GDPR和CAN-SPAM下的法律义务；以及提供一些关于“引导磁铁”或新闻通讯内容的创意。 本课程主要针对初学者，会涵盖注册过程中的一些特殊之处。让我们开始构建所需的工具，以充分利用电子邮件营销吧。 注意：如果您在2022年3月22日之前创建了MailerLite账户，您将使用MailerLite Classic系统（界面顶部带有绿色菜单栏）。本课程中的信息可能不适用于您可用的界面。由于MailerLite平台的近期变更，本课程可能未能反映最新的界面系统。我们正在努力更新这些内容，但如您所想，这需要时间。对于可能造成的不便，我们深表歉意。
Email marketing is without a doubt one of the best ways that a writer can market their books. You get a direct line into your fans' inbox and you don't run the risk of your social media post never been seen because of changing algorithms. So, that email list is an important component to a writer's platform.But most writers can't afford to pay $100s of dollars for an email distribution system.MailerLite is one of the few providers out there that currently offers email distribution management for free to writers, including the ability to have email sequences, multiple sub-groups on your lists, fully branded forms, and forms that can be integrated and embedded into your website. And these are only just some of the features available to those on the free plans.Learn how to customize the sign-up forms and email templates to match your chosen branding.Discover how to design an email sequence for new subscribers.Learn about your legal obligations under GDPR and CAN-SPAM.Get a few ideas on what you might use as a "leader magnet" or as newsletter content.This course is intended for those new to MailerLite. We will even cover some of the quirks of the sign-up process.Let's get started and build the tools needed to take advantage of email marketing.(NOTE: If you created your MailerLite account PRIOR to March 22, 2022, then you will be using the MailerLite Classic system (with a green menu bar across the top of the interface). This course will contain information that does not match the interfaces that you have available.)Please be advised that due to recent changes on the MailerLite platform this course might no longer reflect the most recent interface system within MailerLite. We are working to update this, but as you can imagine, it does take time. (It's not going to happen overnight.) We apologize for the inconvienence.
