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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mailerlite-for-writers/
课程评论：没有评论
**课程名称：**MailerLite Classic for Writers **课程概述：** 电子邮件营销是作家推广书籍的绝佳方式，它能让你直接触达粉丝的收件箱，避免因算法变化而导致社交媒体帖子被忽略。因此，邮件列表是作家平台的重要组成部分。 本课程将介绍如何利用 MailerLite 的免费服务进行高效的电子邮件营销。MailerLite 是少数免费为作家提供邮件分发管理服务的平台之一，其免费套餐已包含邮件系列、多分组列表、全品牌自定义表单以及可嵌入网站的表单等功能。 **您将学到：** * 如何根据品牌风格自定义注册表单和邮件模板。 * 如何设计面向新订阅者的邮件系列。 * 有关 GDPR 和 CAN-SPAM 的法律义务。 * 如何创建“引导磁铁”和策划新闻通讯内容。 **先决条件：** 本课程假设您已拥有一个在 **2022 年 3 月 22 日之前**使用 MailerLite Classic 系统创建的 MailerLite 账户，但可能不确定如何充分设置和使用它。 **重要提示：** 如果您在 2022 年 3 月 22 日之后创建 MailerLite 账户，请注意本课程提供的信息可能与您账户中的界面不符。 **目标：** 帮助您学习构建必要的工具，充分利用电子邮件营销的优势。
Email marketing is without a doubt one of the best ways that a writer can market their books. You get a direct line into your fans' inbox and you don't run the risk of your social media post never been seen because of changing algorithms. So, that email list is an important component to a writer's platform.But most writers can't afford to pay $100s of dollars for an email distribution system.MailerLite is one of the few providers out there that currently offers email distribution management for free to writers, including the ability to have email sequences, multiple sub-groups on your lists, fully branded forms, and forms that can be integrated and embedded into your website. And these are only just some of the features available to those on the free plans.Learn how to customize the sign-up forms and email templates to match your chosen branding.Discover how to design an email sequence for new subscribers.Learn about your legal obligations under GDPR and CAN-SPAM.Get a few ideas on what you might use as a "leader magnet" or as newsletter content.This course assumes that you already have a MailerLite account that was created PRIOR to March 22, 2022, using the MailerLite Classic system. But maybe you just aren't sure what to do with it or how to set it up fully so you can use it.Let's get started and build the tools needed to take advantage of email marketing.(NOTE: If you created your MailerLite account AFTER March 22, 2022, then this course will contain information that does not match the interfaces that you have available.)
