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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mailerlite-for-content-creators/
课程评论：没有评论
课程名称：Mailerlite for Content Creators 课程概述： 电子邮件营销是品牌销售转化的主要渠道之一，而MailerLite是增长最快的电子邮件营销平台之一。本课程将带您深入了解收件箱营销的世界，利用所有免费的工具，帮助您设置账户、掌握营销最佳实践并学习实施课程，以便顺利启动您的电子邮件营销策略。 课程目标： - 理解电子邮件营销的基础知识，以及如何通过电子邮件信息建立稳固的品牌形象 - 学习如何设置可扩展的MailerLite账户 - 掌握MailerLite的主要免费功能 - 学会如何将MailerLite连接到其他免费的工具，以构建您的营销漏斗 适合人群： 本课程面向希望了解MailerLite免费功能、并希望从第一天起就按照营销最佳实践设置新账户的任何人。特别强调内容创作者、数字产品销售者和服务提供者的电子邮件策略。 先决条件： - 拥有品牌或业务及产品创意 - 拥有带电子邮件账户的网站域名 - 对理想的电子邮件订阅受众有明确认识 实施计划： 课程中包含一系列活动，将帮助您完成整个电子邮件营销策略的设置并开始发送邮件： - 一个活跃且完全合规的电子邮件营销账户 - 邮件列表引导磁铁和潜在客户生成来源 - 可执行的整体电子邮件营销策略 - AI辅助活动写作策略 - 第一个完成的电子邮件活动和自动化设置 - 一个以电子邮件自动化为中心的简单可扩展销售漏斗 资源与模板： - Canva图形模板 - 低成本资源清单 - 潜在客户生成清单 - UTM跟踪模板（用于分析） - AI提示清单 - 销售漏斗设置清单 - 分析仪表板 通过这个课程，您将能够有效利用MailerLite的免费工具，提升您的电子邮件营销能力，推动您的品牌发展。
Email marketing is one of the leading forms of sales converting channels for brands. MailerLite is one of the fastest growing email marketing platforms. Dive into the world of inbox marketing in this course while using all FREE tools. We will walk through account setup, marketing best practices, and implementation lessons to get your email marketing strategy off the ground.Course ObjectivesThe basics of email marketing and building a solid brand image via email messagingHow to setup a scalable Mailerlite accountHow to utilize the main FREE features on MLHow to connect ML to other FREE tools to build your marketing funnelWho This Is ForThis course is for anyone who wants to learn about the free features of MailerLite and how to setup a new account with marketing best practices from day 1.There is an emphasis on email strategy for content creators, digital product sellers, and service providers.PrerequisitesA brand or business and product ideasWebsite domain with email account at that domainIdeal email subscriber audience in mindImplementation PlanBaked into the course are a series of activities that will help you complete an overall project of setting up your email marketing strategy and starting to send emails:An active, fully compliant email marketing accountA mailing list lead magnet and lead generation sourceOverall email marketing strategy to executeStrategy for AI-assisted campaign writingYour first completed email campaign and automation setupA simple, scalable sales funnel centered around email automationResources & TemplatesCanva graphic templatesNo to low-cost resource checklistLead generation checklistUTM tracking template (for analytics)AI prompting checklistSales funnel setup checklistAnalytics dashboard
