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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mailchimp-for-beginners-complete-email-marketing-tutorial/
课程评论：没有评论
**课程名称：** Mailchimp 入门 - 完整邮件营销教程 **课程概述：** 本课程旨在帮助初学者使用 Mailchimp 进行在线业务的邮件营销。Mailchimp 是一款出色的邮件营销自动回复软件，尤其适合新手，因为它允许用户免费创建账户并拥有高达 2000 名订阅者。 **课程内容：** 1. **账户创建与基本设置：** 学习如何在 Mailchimp 上创建账户并完成初始设置。 2. **联系人导入：** 了解如何从其他来源导入现有联系人。 3. **营销漏斗构建：** * 创建着陆页 (Landing Page) 和感谢页。 * 创建注册表单 (Opt-in Form) 并将其放置在着陆页上。 * 设置用户提交表单后重定向至感谢页。 4. **欢迎邮件设置：** 学习创建自动发送的欢迎邮件，该邮件将包含提供免费资源的下载链接（Lead Magnet）。 5. **广播邮件发送：** 了解如何创建广播邮件，向所有或特定订阅者群体发送重要公告。 6. **杂项设置：** 学习其他重要的 Mailchimp 功能和设置。 7. **优缺点分析：** 探讨使用 Mailchimp 的优势和劣势。 **课程特点：** * **免费入门：** Mailchimp 免费开始使用，本课程也完全免费。 * **实操性强：** 通过构建实际的营销漏斗来学习。 * **适合初学者：** 专注于 Mailchimp 的基础功能和入门技巧。 **建议：** 如果你想学习如何利用 Mailchimp 提升你的在线业务，并为你的订阅者提供优质的邮件营销体验，那么这门课程非常适合你。
Do you want to learn how to use Mailchimp to do email marketing for your online business?Then you've come to the right place.Mailchimp is an amazing email marketing autoresponder software especially for beginners because it allows you to create an account and have up to 2000 subscribers completely for free.In this course we'll be starting off things by looking at how to create an account on Mailchimp and do the basic initial set up.After that we'll be looking at how to import contacts from another source (in case you have such a source).Then we'll be creating a sample marketing funnel with a landing page and a thank you page to see how the whole process will work if we were to use Mailchimp to deliver a lead magnet via email.We'll be carrying out this process by first creating a sign up form (opt-in form) and then placing this form on the landing page that we created in the last step.After that we'll also make sure that once a user fills up this form, he or she is redirected to the thank you page.Of course the most important part here will be creating the welcome email that inside Mailchimp that will automatically go to the user's inbox when he or she signs up. This email will have the link to download our sample lead magnet.Post that we'll also be looking at how to create a broadcast email in Mailchimp so we can send an important announcement to all our subscribers or a particular segment of our subscribers.In between all this we'll be looking at some important miscellaneous settings too.Once we know how to do everything, we'll also be looking at the pros and cons of using Mailchimp.Like I mentioned before, Mailchimp is free to start off with and so is this course.So what are you waiting for?Sign up and I'll see you inside this course:)
