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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mailchimp-email-marketing-masterclass-for-ecommerce/
课程评论：没有评论
**Coursera 课程总结：MailChimp 电子邮件营销电商大师班** 本课程由成功的线上零售企业家 Trevor Ginn 主讲，他拥有超过十年的线上销售经验，其业务年收入超过400万美元。如果您是电子邮件营销新手，或希望提升销售的经验丰富的广告商，本课程将带您从头到尾掌握 MailChimp 的使用。 **课程亮点：** * **零门槛学习：** 无需任何电子邮件营销或技术知识，只需会使用网页浏览器即可。 * **实战经验输出：** Trevor Ginn 将其丰富的线上广告和电子商务经验浓缩成20多个精炼课程。 * **MailChimp 全面掌握：** 课程涵盖 MailChimp 的方方面面，从基础操作到高级应用，共包含8大详细章节。 * **提升营销效果：** 学习如何最大化邮件送达率，使用和验证自定义域名，以及实现热门邮件自动化。 * **精益求精的内容设计：** 掌握邮件内容和设计的最佳实践，创作能够驱动流量并带来转化的邮件。 * **数据驱动的决策：** 学习如何利用报告和指标分析您的营销表现，理解数据背后的意义。 * **强大的第三方集成：** 特别讲解如何将 MailChimp 与 Shopify 进行集成，优化电商销售流程。 * **长期学习保障：** 课程购买后可永久访问，并可随时向讲师提问。 **学习成果：** 完成本课程后，您将能够： * 有效收集电子邮件并建立您的邮件列表。 * 使用标签对您的邮件列表进行细分。 * 运用 MailChimp 创建有吸引力的电子邮件营销活动。 * 设计能够驱动流量和转化的电子邮件。 * 成功将 MailChimp 与 Shopify 集成。 * 利用分析工具深入了解您的营销绩效。 本课程是您利用 MailChimp 推广业务、提升收入的绝佳机会。
Send email marketing campaigns using MailChimp - the world's leading email marketing platform and a great opportunity for entrepreneurs.Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:Maximising email deliverabilityUse and authenticate your own domain for email marketingImplement popular email automationEmail content and design best practiceReporting and metricsThird-party integrations including ShopifyEach section has a written course summary, and once purchased, this course is available to students forever.Course content and overviewThis course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:Collect emails and build your listSegment your listing using tagsCreate email marketing campaigns using MailChimpCreate emails which drive traffic and convertIntegrate your MailChimp with ShopifyUse analytics to understand your performanceThis course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
