Magento 2 Admin Tutorial

所在平台: Udemy

课程主页: https://www.udemy.com/course/magento-admin-tutorial/

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课程名称:Magento 2 管理员教程 课程概述: Magento 是一个可靠的开源电子商务软件和平台,提供完整的网站功能,易于操作,已有超过250,000家商店在使用。通过参加Magento培训,您可以以最快的方式轻松创建和管理电子商务网站,掌握Magento站点设置的基础知识,管理自己的电子商务网站,提供安全设置并安装SEO插件。您将学习到如何制定搜索引擎优先的站点策略,进行更新、安装插件,并利用社交媒体工具提升广告和促销收入。 课程内容: 1. **网站管理**: - 从单一管理区域选择和控制多家在线商店的信息 - 用户授权/权限管理 - 预备的API以便与第三方软件整合 - 自定义网站设计与支持 - 客户组管理 - 使用现成的内容管理系统(CMS)创建自定义页面 - 与谷歌网站优化器集成的A/B测试 2. **购物车、支付与运输**: - 一页式支付功能 - 多页支付功能(可选) - 支付方式包括信用卡和其他服务(如亚马逊支付、PayPal等) - SSL支持(需另行购买) - 税费和运输费用计算 - 订单跟踪及多地址管理 3. **搜索引擎优化(SEO)**: - 专门开发以优化搜索引擎的设计 - 自动生成谷歌网站地图 - 搜索引擎友好的URL - 定义针对产品和类别的META信息 4. **客户账户管理**: - 查看订单状态和历史 - 订单重复购买 - 无限地址支持 - 产品评论与标签管理 5. **统计与报告**: - 与谷歌分析集成的管理报告 - 销售、退货和税务报告 - 最受欢迎产品和关键字搜索报告 6. **目录管理**: - 定义最低/最高购买限制 - 批量添加/删除产品 - Google Base集成 - 虚拟商品和个性化商品管理 7. **营销促销工具**: - 创建调查和电子简报 - Landing Page创建工具 - 优惠券和促销商品管理 8. **订单管理**: - 从管理面板查看/编辑订单 - 发货和发票生成 9. **产品管理**: - 产品多图展示与放大功能 - 相似产品推荐 - 库存管理 10. **客户服务**: - 客户联络表单 - 订单状态跟踪与账户更新 11. **目录列出**: - 可过滤的类别产品列表页 - 产品比较与流行搜索词云 通过本课程,您将学习到如何全面管理您的电子商务网站,以及如何利用Magento平台的各种功能提升在线销售。

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Magento is a reliable open source e-commerce software and platforms that offers a full-featured website with little effort, used by over 250,000 stores.The easiest and fastest way to create an E-Commerce Site. You can create and manage your e-commerce sites very easily and in a short time by taking Magento Training. You will learn the basics of Magento site setup, create and manage your own e-commerce site, provide security settings, and install SEO plugins. You will master the site strategies that will be on the first pages of search engines, make updates, install add-ons, and increase your advertising and promotion revenues by making use of social media tools.Content of our lesson:WEBSITE MANAGEMENTSelecting and Controlling Information to Share across Multiple Online Stores from a Single Admin AreaUser authorization/permissionReady API for integration with 3rd party softwareCustom website design and design supportCustomer group managementCreating custom pages with a Ready Content Management System (CMS)A/B testing with Google Website Optimizer integrationCART, PAYMENT, SHIPPINGOne-page payment featureMulti-page payment feature (optional)Getting paid by credit cardOther payment services: Amazon Payments, PayPal, and Google CheckoutSSL support (must be purchased separately)Tax and shipping amount calculationAccount creation at checkoutBuying without a memberGift messageCart registrationMultiple shipping address managementOrder trackingcountry managementOrder-wide or product-wide shipping pricingFree shipping featureAbility to calculate the cargo amount according to the weight of the product and the place to be sentSEARCH ENGINE OPTIMIZATION (SEO)Specially developed design for search engine optimizationAutomatic Google sitemapsSearch engine friendly URLDefining META information specific to products and categoriesAutomatically generated 'MOST SEARCHED' pageCUSTOMER ACCOUNTSOrder status/historyRepeat order from your accountRecently purchased productsUnlimited address supportDefault shipping/billing addressWish listWish list emailE-Newsletter subscription managementProduct reviewsProduct labelingSTATISTICS AND REPORTGoogle Analytics IntegrationAdmin reportsSales reports, return reportsTax reportsOrder reportsMost viewed productsBest selling productsOut of stock productsSearched words on the siteProduct reviewsLabel reportsCoupon usage reportsCATALOG MANAGEMENTDetermine minimum/maximum purchaseBulk add/remove productsBulk update products from the administration panelGoogle Base IntegrationSupport for simple, adjustable (e.g. size, colour, etc.), combined and group productsVirtual goodsDownloads/digital productsPersonalized products - text, photos, etc. from customers. receiveTax rates by location, customer, product groupFeature sets for different product linesCreating a store with feature setsAutomatic image resizing and watermarkAdvanced pricing rules and Special pricing moduleSearch ResultsAccept/delete/add product tagsAccept/delete/add product reviewsNotify customers that products are out of stock with an RSS feedCustomer specific products - image uploadCustomer specifics - choosing a dateSorting products by category (by price, color, etc.)MARKETING PROMOTIONS AND TOOLSCreating a SurveyE-Newsletter creationLanding Page creation toolsCatalog pricing rulesCoupon codes specific to individuals or customer groupsFree shipping moduleBulk purchase discount modulePricing specific to customer groupRecently viewed productsNew promotional items toolProduct/under-cart products that will increase cross-sellingShare the wish list with othersORDER MANAGEMENTView/edit order from admin panelGenerate one or more invoices/shipments for each orderInvoice and shipping printingOrder creation via the call center − Creating new customers, editing customersCustomer repeat orderEmail notification for ordersPRODUCT MANAGEMENTMultiple photos specific to the productProduct photo zoom-in featureProduct reviewsSimilar productsStock managementBulk purchase supportProduct feature selectionBulk product listingAdd to wish listEmail to friend featureCUSTOMER SERVICEContact us formAdvanced feature client accountOrder status and historyCargo trackingPassword resetUpdate account informationCreating an order for the customer from the administration panelCATALOG LISTINGFilterable category product list pagesFilterable search results pagesFlat listing for large catalogsSpecialized category page designs with the static block toolSpecial design for each category/product pageAutofillRecently viewed productsProduct comparisonLast compared productsRelated productsPopular search words cloudFilter by product tagsProduct reviewProduct listing in Grid/List modeBreadcrumbs

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