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所在平台: Udemy |
课程主页: https://www.udemy.com/course/luxury-marketing/
课程评论：没有评论
课程名称：奢侈品市场营销 课程概述：在本课程中，您将学习奢侈品市场营销策略，涵盖产品、服务和目的地的营销。课程内容包括： - 新兴消费者：HENRY（高收入但仍在努力的年轻人）分析，了解他们的需求以及如何与他们建立联系 - 各领域的市场营销策略，包括健康、食品、场所、艺术和时尚 - 基于“意大利制造”原则建立独特的价值主张 - 如何利用LinkedIn和Instagram与目标受众互动 本课程适合希望深入了解奢侈品市场和提高市场营销技能的学员。
In this course you will be introduced to luxury marketing strategies for products, services and destinations. You will be also learning about:- The New Consumer: The HENRY's (what are they looking for, how can you connect with them)- How to market: Wellness, Food, Places, Art and Fashion- How to build a Unique Value Proposition based on the Made In Italy Principles- How to use LInkedIn and Instagram to reach your audience
