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所在平台: Udemy |
课程主页: https://www.udemy.com/course/luxury-facials-creating-ultimate-customer-experiences/
课程评论：没有评论
课程名称：奢华面部护理：终极客户护肤体验 课程概述：该课程由国际教育者和商业发展顾问Heather Stockley主讲，她在水疗行业有超过20年的从业经验，目前是SWAT beauty的创始人及首席美容官，该品牌提供专业的护肤产品。课程结合了面部护理的实际操作技巧与客户体验的创建艺术，从治疗开始到结束，全面提升奢华抗衰老面部护理的体验。 在课程中，Heather将逐步讲解五颗星级面部护理所需的全部技术，同时强调建立长期客户忠诚度和未来客户保持的重要性。学生将学习如何创建独特的差异化点（POD）来吸引客户，这些点又被称为独特销售亮点（USP）。 课程内容还包括如何与客户建立良好关系，包括语言和非语言沟通、咨询艺术以及销售的三大要素：推荐、推荐人和重新预约。此外，会探讨如何通过提升客户五感的体验来建立长期忠诚度，并简要讨论语言和非语言沟通的技巧。 课程的实践部分，将教授如何分析客户的肤质，以提供最适合的治疗方案，包括面部、颈部、胸部、眼部和唇部区域的按摩技巧。课程还将展示和讨论各种产品的使用，包括去角质、面膜和精华。 完整的客户旅程将从咨询开始，包含治疗仪式，最后以教育和专业知识来结束治疗。此外，课程提供了很好的附加资源和完整的60/90分钟治疗协议，帮助学员根据自己的需要构建治疗旅程。
International Educator & Business Development Consultant Heather Stockley has worked in the spa industry for over 20 years. She is the current founder & Chief Beauty Officer of SWAT beauty, a skincare company offering cosmeceuticals for both retail and professional treatment. In this course she combines the elements of hands on facial treatment techniques with the art of creating the customer journey from the start of the treatment to the end. Her luxury anti-aging facial course will not only walk you through the full techniques used in a five star facial, she will focus on the art of building a customer journey for long-term loyalty and future retention. Heather will walk you through the elements of creating unique POD's or points of difference to wow your clientele; often referred to as USPS (Unique Selling Points). In this course you will learn how to build a strong relationship with your client to include verbal and non-verbal communication, the art of consultation and the R's of selling: RecommendationReferralRebooking Retailing for increased Revenue. The art of embracing the clients 5 senses for each treatment to build long term loyalty will also be reviewed paired with a brief discussion on verbal & non-verbal communication.For the hands on portion you will learn the art of analyzing the clients skin to offer the best treatment which aligns with their type and condition. Massage techniques for the face, neck, decollete, eye & lip zone will also be introduced. Demonstration of various product applications and types will be shown and discussed to include peels, masks and serums. Offer a complete customer journey from start to finish: from consultation to treatment rituals, closing the treatment using education and expertise.Great add on resources and a full 60/90 minute treatment protocol included for use as a guideline to build your own treatment journey.
