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所在平台: Udemy |
课程主页: https://www.udemy.com/course/luxury-digital-marketing/
课程评论：没有评论
课程名称：奢侈品行业的数字化转型与大数据 课程概述： 在2020年，奢侈品牌经理最必须具备的技能是什么？毫无疑问是数字化能力！根据麦肯锡的预测，到2025年，奢侈品销售中将近五分之一将通过在线渠道完成，而数字化将影响100%的销售。掌握数字化机会已成为奢侈品牌的重要战略能力。新冠疫情进一步强调了奢侈公司在数字管理方面的重要性。奢侈品牌越来越青睐拥有“数字特质”的人才，这些技能成为奢侈品牌管理成功与否的关键因素。 本课程将帮助你评估当前的数字技能是否使你能够成为奢侈品牌营销的关键角色。想象一下，如果一个在奢侈品牌工作了8年的谷歌专家为你提供一节课程，能获得哪些独特的见解？本课程全面汇集了奢侈品牌数字化所需的所有知识。对于你的职业生涯而言，这门课程能帮助你提升职业发展，增强奢侈品牌的职位竞争力。 在经历疫情后的奢侈行业面临巨大挑战的背景下（贝恩公司预测全球奢侈品销售将下降25%至30%），行业发现了在电子商务和数字体验方面的巨大增长潜力。数字灵活性和效率比以往任何时候都显得更为重要。通过本课程，你将获取最新的专家内容，获得实用知识，以引领奢侈品牌的数字化转型，了解一些奢侈品牌如何因数字化技术而脱颖而出。 课程材料设计以视觉幻灯片为主，旨在帮助学员轻松理解复杂的数字战略。根据学习过本课程的学生反馈，96%的学生将本课程评为“非常好”或“优秀”，92%的学生会推荐这门课。 课程讲授者是Matthieu（法国人），在谷歌工作近十年，担任数字顾问，专注于奢侈公司的数字营销策略，曾与多个奢侈品牌巨头如Hermès、Louis Vuitton、Dior、Moët Hennessy等合作，并在多个硕士和MBA项目中教授数字转型与数据分析等课程。
If one, which skill is a must for a luxury brand manager in 2020, to be headhunted and become a top talent in its industry? (True) Digital savviness, of course!According to McKinsey, by 2025, nearly a fifth of luxury sales will be online(and digital will influence 100% of sales). Master the digital opportunity has become a strategic competency for luxury brands. The recent Coronavirus pandemic reinforced, even more, the importance of digital management for luxury companies.More than ever, luxury companies favor talents with "digital colors". Indeed, those skills become critical to succeed and thrive in luxury brand management positions. Do your current digital skills enable you to be a critical player as a Luxury Brand marketer?What if a Googler (who worked for 8 years with luxury brands) lets you sneak in one of his lectures? This course concisely and comprehensively compiles everything you need to know about digital for luxury brands. How this course can be helpful for your career?It can grow your career and boost your talent profile in the eyes of luxury firmsTo succeed in a luxury brand management role, you need to sharpen your digital skills and strengthen your profile.As the Luxury Industry faces substantial challenges after the pandemic (Bain & Company predicts that global luxury sales will suffer a year-over-year decline of 25% to 30%), it has identified substantial business growth pockets in e-commerce and digital experiences. Digital agility and efficiency have become more strategic than ever.With this course, you access exclusive and up to date expert content. After viewing this course, you will get the practical knowledge to lead a luxury brand's digital transformation, with specific tactics and examples in mind, and you will have learned how some luxury brands stood out thanks to digital technologies.The material is designed for teaching so that the course is fully supported with visual slides, designed to ease your understanding of complex digital strategies.How satisfied are the students who tooke this course, outside of Udemy ?96% of enrolled students rated this course "Very good" or "Excellent".92% of enrolled students would recommend this courseWho is behind this course ?I'm Matthieu (French). I have been working at Google for almost a decade. I'm a digital consultant who advises luxury companies on their digital marketing strategies. I have had working relationships with various Maisons and luxury giants, such as Hermes, Louis Vuitton, Dior, Moët Hennessy, Guerlain, L'Oréal, Clarins, or Chanel. I'm also teaching in various MSc and MBA programs, including those majoring in Luxury Management, where I address "digital transformation & data analytics".
