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所在平台: Udemy |
课程主页: https://www.udemy.com/course/luxury-brand-management/
课程评论：没有评论
**课程名称：** 奢侈品牌 **课程概述：** 本课程深入探讨了奢侈品牌为何与众不同，并强调了其需一套截然不同的策略。通过学习，学员将了解成为成功、卓越的奢侈品牌所需要的差异化方法。 课程内容涵盖了多种品牌策略，旨在帮助学员制定可行的行动计划，以实现品牌目标。无论您是营销人员、品牌经理还是奢侈品企业经营者，都能从中获得宝贵的指导。 **课程主题包括：** 艺术、公众代表、奢侈品的各项要素、消费者动机、指导与个人发展、活动策划等。
Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That's one of the reasons to study the luxury industry.In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.So by the end of this course, whether you're a marketer, a brand manager or you run your own luxury business, you should be able to create a plan of action which will take your brand to where you want it to be.We will talk about arts, public representatives, various elements of luxury, consumer motivations, mentoring, personal development, events and some other topics.
