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所在平台: Udemy |
课程主页: https://www.udemy.com/course/luxury-automotive/
课程评论：没有评论
课程名称：奢华汽车市场营销与管理 - 第一部分 课程概述：本课程旨在为对奢华汽车感兴趣的学员提供深入的行业知识，适合从初学者到专家的不同层次。课程的内容来源于多年的研究和咨询工作，尤其是在商业和市场营销专业的学生中。随着奢华汽车行业的快速发展，消费者期望值不断提高，单纯的汽车销售已无法满足市场需求，因此理解行业演变和管理者的角色至关重要。 本课程将带领参与者全面了解奢华汽车行业的发展历程，识别主要竞争者及其独特的战略差异。此外，本课程还将探讨如何通过有效的策略提升品牌影响力和创造新机会，为希望在这一领域发展职业生涯的学员提供指导。
I have studied and worked in the automotive industry for years now. So, I decided to put together this course for everyone who is passionate about Luxury Automotive or might need some knowledge for work or university studies. This course is the result of research and consulting work that I have done with students in business and marketing university majors. Whether you are a beginner or an expert, you will find important insights about the trends and workings of this business, its strategies, and dynamics that are relevant to other sectors of luxury as well. The Luxury automotive sector is evolving rapidly and it has almost gone full circle since its birth. In a world where luxury is expanding and customer expectations are higher than ever, an automotive business cannot remain "just" about selling cars anymore. It is crucial then to understand how businesses evolved and where a manager can go to further improve the reach of a brand and create opportunities.This course will provide you with a complete picture of the evolution of the industry since its early days, and understand who the key players are and the main differences that identify each company's strategy. Most importantly, it will hopefully help you start your career in this business.
