|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/ltv-to-cac-for-marketers/
课程评论：没有评论
课程名称：LTV与CAC：营销者的必备技能 课程概述： 该课程专为希望在领导层拥有一席之地的潜力营销领导者设计。讲师在其15年的职业生涯中发现，数据分析和Excel是最重要的技能。尽管创造力和解决问题的能力对于成为首席营销官（CMO）以及领导营销组织至关重要，但缺乏分析能力将会制约职业发展。通过高效的数据分析，讲师已成功晋升为C级高管，并在与董事会及首席执行官沟通时建立了信誉。 课程内容将逐步引导学员学习如何建立自己的LTV（客户终生价值）与CAC（客户获取成本）模型，以及如何从战略角度思考这些关键绩效指标（KPI）以推动商业战略。建立LTV与CAC模型需要对业务有深刻理解，学员需要掌握如何分析LTV和CAC，以及进行群体分析。一旦理解了这些基本概念，学员将学习如何建立一个可以在自己业务中使用的模型。对于初创公司而言，能够独立构建此模型尤为重要。尽管随着公司成长，可能会有分析师和财务资源，但学员仍需自己掌握这些基础知识，而不是单纯地依赖外部资源。 该课程旨在提升学员的分析能力，使其在复杂的市场环境中做出数据驱动的决策。
This course is designed for aspiring marketing leaders who want a seat at the leadership table. The most important skill I've developed over my 15 year career is data analysis and excel. You obviously need creativity and problem solving ability to become a CMO and lead a marketing organization, but not having the analytical chops and skillset will hold you back. This skill has helped me climb to CMO and SVP roles at growing startups and has given me credibility in speaking with board members and our CEO. This course will walk you through how to build your own LTV and CAC model and how to think strategically about these KPIs for driving business strategy.Building an LTV to CAC model requires you have a deep understanding of business. You'll need to understand how to think about LTV and CAC, but also cohort analysis. Once you understand these fundamental concepts, you will need to know how to build a model that you can use for your business. If you work in startups, you'll likely need to be able to build this on your own. As companies grow, you'll have analysts and financial resources, but it's important that you understand these fundamentals yourself and not simply rely on other resources.
