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所在平台: Udemy |
课程主页: https://www.udemy.com/course/low-cost-business-models/
课程评论：没有评论
课程名称：低成本商业模式 课程概述：本课程的目标是帮助学员理解如何通过低成本商业模式实现企业的成功。很多公司的成功在于找到一种灵活的增长、盈利或运营方式，以便在竞争中占据有利位置。本课程将展示低成本模型这一商业策略如何在多个行业成功应用，包括航空、酒店和零售等。知名实例包括宜家、西南航空和瑞安航空。课程讲师拥有15年的咨询经验，曾在顶尖咨询公司担任职务，并负责多个大型企业的战略和绩效改进项目，总共创造了20亿的额外EBITDA。 课程采用案例研究的形式，通过实际案例来讲解分析和使用的工具。每节课都会附上Excel文件及额外的演示材料，作为课程的一部分，学员将会获得一整套可用于工作中的现成分析工具。除了案例研究，课程还会深入探讨低成本模型背后的数学原理。 学习本课程的好处包括：实践性的逐步指南，提供丰富的秘诀、提示和实例。学员将学到低成本模型的工作原理、如何在自己的行业中建立该模型、寻找竞争优势的改进方向，以及如何利用行业数据估算竞争优势。 课程安排如下： 1. 引言：介绍课程和低成本模型 2. 低成本模型实例：展示不同产业的低成本模型，并提供额外材料链接 3. 低成本模型背后的数学：通过航空公司案例解析低成本运营的经济学 4. 蓝海战略：探讨如何实施蓝海战略以创建低成本商业 5. 基于第一原则的10倍解决方案：讨论如何通过第一原则找到更优的解决方案，这是埃隆·马斯克的首选方法 课程还将逐步增添新内容，并扩展现有部分，提供更多额外资源，包括访谈和演示链接、数据影响示例及推荐阅读的书籍。
What is the aim of this course?The success of many companies depends on figuring out a clever way to grow, earn or operate that will change drastically change the game, and stack the cards in their favor. There are many interesting business hacks that give this result. In this course, I will show you how one of such business tactics - the low-cost model has been successfully implemented in many businesses. This powerful tactic applied has already disrupted many industries like airlines, hotels, and retail. One of the best-known examples are IKEA, Southwest, and Raynair This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 182 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.In this course, apart from the case studies of companies that implemented the low-cost model, I will show you the math behind the low-cost model that fuels the whole business and makes it so successful. In what way will you benefit from this course? The course is a practical, step-by-step guide loaded with tons of, tricks, hints, and examples that will show you where you can go with your business. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know: How low-cost model work? How you should build it in your industry? Where do you have to look for improvements to be competitive? How to estimate your competitive advantage using data from your industry? You can also ask me any question either through the discussion mode or by messaging me directly.How the course is organized? The course is divided into the following sections: Introduction. I begin with a little intro into the course as well as into the low-cost model Examples of Low-Cost Models. Here I show examples of low-cost models from different industries. You will also find also links to a lot of additional materials that should help you in building your business. The math behind the low-cost model. In this section, I will show you want drives the economics of the low-cost model. I will show you using an example of airlines how a low-cost carrier differs in comparison with regular players The Blue Ocean Strategy. To create a low-cost business, quite often you will be using the Blue Ocean Strategy. In this section, we will have a look at how to implement it.10x current solution using first principles. In this section, we will discuss the so-called first principles that will help you find much better, more optimal solutions. This is the favorite method of Elon MuskWe will be adding new sections in the coming months and expanding existing ones You will also have access to many additional resources Links to interviews and presentations with more detailed data Data showing the impact of some of the hacks on the business Links to books worth reading
