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所在平台: Udemy |
课程主页: https://www.udemy.com/course/looker-studio-data-studio-course/
课程评论：没有评论
**课程名称：** 2025年面向效果营销人员的Looker Studio课程 **课程概述：** 本课程专为效果营销人员打造，旨在教授如何利用Looker Studio创建交互式数据看板。您将学习如何有效地组合图表、过滤器和数据整合功能，以直观地可视化和分析您的营销绩效。课程内容侧重于实用技能，可立即应用于您的营销活动分析，无论是追踪转化、监控广告支出还是优化投资回报率(ROI)。您将掌握呈现数据清晰、可操作性强的方法，从而助您做出数据驱动的决策。 **课程内容亮点：** * **数据连接：** 学习如何将Google Analytics 4 (GA4)、Google Ads及其他平台的数据源连接到Looker Studio。 * **图表创建与定制：** 掌握如何创建和定制图表，以易于理解的方式展示关键绩效指标。 * **报表增强：** 学习如何运用过滤器和数据整合功能，优化您的报表，实现跨渠道营销绩效的全面视图。 * **即用型模板：** 课程结束时，您将获得一个即用型“营销绩效报告模板”，以简化报告流程，节省时间和精力。该模板将帮助您立即创建专业的报告，并将其应用于日常营销工作中，以驱动有意义的成果。
In this course, you'll learn how to create interactive dashboards in Looker Studio using charts, filters, and data blending to visualize and analyze your marketing performance. Tailored specifically for performance marketers, the course focuses on practical skills you can immediately apply to analyze your campaigns. Whether you're tracking conversions, monitoring ad spend, or optimizing your return on investment (ROI), you'll gain the tools to present your data in a clear, actionable way that helps make data-driven decisions.You will start by learning how to connect your data sources, such as Google Analytics 4 (GA4), Google Ads, and other platforms to Looker Studio. From there, you'll dive into creating and customizing charts that showcase key performance metrics in a way that is easy to understand. The course also covers how to use filters and data blending to enhance your reports and create a more comprehensive view of your marketing performance across different channels.By the end of the course, you'll also receive a ready-to-use Performance Marketing Report Template to streamline your reporting process, saving you time and effort. This template will allow you to apply the skills you've learned and instantly create professional reports that you can use in your daily marketing work to drive meaningful results.
