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所在平台: Udemy |
课程主页: https://www.udemy.com/course/logos-persuasion/
课程评论：没有评论
**课程名称：** 说服性沟通：基于Logos的说服性演讲 **课程概述：** 本课程旨在帮助商业领袖掌握“Logos”——即逻辑论证，它是亚里士多德修辞学理论的基石之一。通过学习这门课程，您将能够构建和呈现基于逻辑和证据的、能够引起目标受众共鸣并说服对方的论点。课程内容简洁实用，借鉴了古老的修辞艺术，重点关注“Logos”，特别适合希望提升沟通技巧、增强领导力并有效推动团队实现战略目标的商业领袖。 **核心学习内容：** * **理解Logos：** 介绍亚里士多德的Logos概念及其在说服性沟通，尤其是在商业环境中的关键作用。 * **构建演讲内容：** 参与者将学习并运用2300年前的Logos说服性演讲结构，独立完成一个3分钟的说服性演讲。 * **真实演讲案例：** 除了完成自己的演讲，学员还将有机会学习多个演讲示例，以直观理解该结构的应用。 **课程成果：** 完成本课程后，您将拥有一份准备好的3分钟基于Logos的说服性演讲，并显著提升说服和影响他人的能力，从而在您的企业、社区乃至更广泛的范围内推动积极的变革。
Mastering Logos: The Art of Logical Persuasion for Business LeadersIn a world where compelling and influential communication is paramount, this program offers business leaders the chance to hone their persuasive skills based on the principles of logical reasoning or 'Logos,' one of the cornerstones of Aristotle's Rhetorical Triangle.Our concise and practical program is based on the ancient art of rhetoric, with a particular focus on 'Logos,' equipping participants with the ability to construct and deliver logically sound, evidence-based arguments that resonate with and persuade their target audience. This course is ideal for business leaders aiming to refine their communication skills, augment their leadership presence, and drive their teams effectively towards strategic goals.Key learning areas in the course include:Understanding Logos: Introduction to Aristotle's concept of logos and its critical role in persuasive communication, especially in the business setting.Structuring Speech Content: We will work together on this program to develop your own 3 minute persuasive speech based on the 2,300 year old Logos-based persuasive speech structure.Real Speech Examples: You will develop your own persuasive speech and you will have the chance to see several speech examples to see how the structure can be used.You will emerge with a prepared 3 minute logos-based persuasive speech, and a refined ability to persuade and influence, driving positive change within your business, community and beyond.
