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所在平台: Udemy |
课程主页: https://www.udemy.com/course/logo-design-presentation-sell-your-idea-to-clients/
课程评论：没有评论
在本课程“品牌演示：如何向客户展示创意”中，你将学习到如何有效地向客户展示品牌设计和创意。课程强调，成功的演示不应仅仅是展示精美的视觉效果。真正重要的是**展示你得出设计决策的过程和逻辑**。 课程核心理念是：**先销售你的思想，再让客户“购买”你的视觉创意**。你需要讲述一个引人入胜的故事，这个故事应与客户事先商定的目标紧密相连。最终的设计成果（如Logo、品牌识别等）应是这个故事的点睛之笔。 虽然每个客户演示都应独一无二，但本课程将教授你一些**基本原则和构成要素**，应用于任何品牌工作演示。通过学习课程的结构和方法，你将理解其重要性，并学会如何自信、成功地展示你的工作。 这些技能是**可迁移的**，意味着你可以在未来将这种思考方式应用于任何演示场景。如果你在过去展示作品时感到困难，本课程将为你提供所需的**信心和工具**。 立即报名，提升你的演示能力！
When I started working as a designer I assumed that my logo and branding client presentations should be filled with pretty pictures. That's what I was getting paid for, right?Can you relate?What I've ultimately learned through trial and error over the last 20+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those design decisions. The presentation needs to sell your thinking first, before clients will 'buy' the visual idea/s you're presenting.The 'beef' of the presentation needs to be about telling a compelling story, that's tied to specific agreed-upon objectives. And the deliverable (whether that's a simple logo, a full brand identity, or any type of design) should be the cherry on top.While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important.The skills you will learn in this class are transferable - meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.If presenting your work has been challenging for you in the past, this class will give you the confidence and tools that you need.Are you ready - enrol now.
