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所在平台: Udemy |
课程主页: https://www.udemy.com/course/local-seo-training/
课程评论：没有评论
Coursera 课程总结：本地商家 SEO 培训 [2021 年 Google 排名] 本课程适合任何想要提升本地生意在 Google 搜索结果中排名的个人，无论是企业主、希望为公司进行推广的员工，还是希望掌握一项可销售给本地商家的技能的人。 我们的目标是帮助您学会如何通过优化本地商家在 Google 上的搜索排名，从而吸引那些正在寻找您产品或服务的潜在客户，促进业务增长。 课程内容包括： * **SEO 基础知识：** 了解什么是 SEO 及其带来的益处。 * **页面优化：** 涵盖影响排名的重要因素，包括如何找到正确的关键词。 * **反向链接：** 学习如何获取反向链接。 * **内容创作与优化：** 学习如何创作易于排名的内容，并优化标题、图片、视频和文本。 * **附加内容：** 如何利用本地列表、地图和目录来提升商家的本地曝光度。 你是否知道，当人们在手机上进行本地搜索时，88% 的消费者会在一天内到访或致电商家？近 46% 的 Google 搜索都包含本地信息。对于希望成功的本地商家来说，本地 SEO 至关重要，不容忽视。 本课程旨在帮助本地商家针对某个与业务产品或服务相关的、具有高价值的特定地点关键词进行排名。 通过我们提供的案例，即使是竞争激烈的地区，商家也能通过优化一个关键搜索词（如“XX 市牙科诊所”）持续吸引客户。这正是 SEO 的强大之处，本课程将指导您如何实现本地 SEO 的成功。 如果您希望学习如何提升本地商家的 Google 排名，请立即报名，我们将在课程中与您一同开始实践。
Whether you're a business owner that wants to get your local business ranked, an employee that wants to learn how to get the business you work for ranked, or you just want to learn a valuable skill you can sell to local businesses, this training is for you.This training helps people learn how to get a local business ranked on Google so businesses can grow by capturing new customers searching for their products & services.WHAT'S INCLUDED IN THIS SEO TRAININGSEO BasicsWhat is SEO and how can you benefit from it.On-Page OptimizationThere are over 200 ranking factors. We cover the most important ones.Finding the right search term to rankBacklinkingHow to get backlinksHow to create content that ranksOptimizing ContentOptimize titles, images, videos, and text.Additional MaterialHow to utilize local listings, maps, and directories to get a business local exposure.Imagine when someone is looking for a certain service in their city. What do they do? Most likely they turn to the internet to search for a solution. Did you know that 88% of consumers who do a local search on their smartphone visit or call a store within a day? In fact, nearly 46% of all Google searches are seeking local information. Local SEO is so important for businesses and can't be ignored if they want to be successful. This training is designed to help local businesses rank for one ultra-valuable search term related to a business's products or services in a specific location.I remember doing SEO for a dental office located in North Ogden, Utah about 3 years ago. They had a lot of competitors and never had any success with online marketing. They mostly relied on word of mouth and repeat patients.I worked to get them ranked for one valuable and popular search, "North Ogden Dental Office". Three years later and they are still on the first page of Google for that search term. Anyone within 15+ miles of North Ogden City will find that dental office on the first page of Google if they search for, "dental office near me," or, "North Ogden dental office" and variations of those search terms. The office has gotten literally hundreds of calls and visits from that one search. That's the power SEO can have for a local business and this is the training that will show anyone how to be successful with local SEO and get ranked for a valuable search term.So, if you want to learn how to get a local business ranked, click the button, invest in the training, and I'll see you on the other side when we get started.
