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所在平台: Udemy |
课程主页: https://www.udemy.com/course/local-seo-search-engine-optimization-rank-well-google/
课程评论：没有评论
Coursera 上的“本地搜索引擎优化 (SEO)”课程旨在帮助小型企业主和顾问掌握在 Google 上获得更高排名的技巧，特别是在本地搜索结果的“3 包”和传统搜索结果中。 该课程基于多年的实践经验，涵盖以下关键内容： * **本地 SEO 入门**：介绍本地 SEO 的基本概念和重要性。 * **深入探讨本地 SEO**：更详细地讨论本地 SEO 的策略和方法。 * **管理您的 Google My Business 账户**：指导如何优化和管理 Google 我的商家资料，这是本地搜索的关键。 * **获取客户的 Google 评价**：教授获取和利用客户评价的技巧，以提升排名和信誉。 * **页面优化 (On-Page Optimization)**：讲解如何在网站内容和结构上进行优化，以提高搜索引擎可见度。 * **技术 SEO (Technical SEO)**：虽然仅占课程内容的 20%，但强调了技术 SEO 对排名的重要性，包括网站速度、移动友好性等。 * **本地业务的链接建设力量 (Link Building Power)**：指导如何通过建立本地相关的反向链接来增强网站权威性。 * **本地业务的内容营销 (Content Marketing)**：分享如何通过有价值的内容吸引本地客户并提升排名。 课程结构侧重于那些对排名影响最大的因素，确保学员能掌握 80-90% 的核心优化技巧，即使其中包含一些高级内容，也能确保学员获得最重要的知识。
Google can be a beast, but it's hasn't been that challenging for our agency. Based on our years of experience, we created a course centered on how small business owners and consultants can rank their websites on Google (in what we call the local "3" pack) as well as in Google's traditional search engine. We've seen many client rank simultaneously on the first page for multiple keywords. Below are some of what you can expect out of this course:Intro To Local SEODeeper Conversation Around Local SEOManaging Your Google My Business AccountGetting Google Reviews For Your BusinessOn Page OptimizationTechnical SEO (Yeah…It Matters)Link Building Power For Local BusinessesContent Marketing For Local BusinessesOur course is ultimately broken down into section that are geared towards what will impact your rankings the most. Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google. You will get the initial 80 - 90% of what's important.
