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所在平台: Udemy |
课程主页: https://www.udemy.com/course/local-seo-101-local-seo-bootcamp/
课程评论：没有评论
课程名称：初学者本地SEO：为您的业务带来更多流量 概述：本地SEO训练营是一门循序渐进的培训课程，将清晰地指导您如何在本地搜索结果中提高排名，吸引更多自然搜索流量来到您网站，并为您的本地业务吸引更多的顾客。即使您现在对SEO感到完全困惑，或认为自己没有学习SEO的能力，甚至对搜索引擎优化对本地业务的作用持怀疑态度，这门课程也将让您获得实用的建议，您可以立即实施。所有内容都被分解成小的、可管理的部分，内容精简，无冗余信息。 在本地SEO训练营中，您将学习到以下内容： 三个核心课程模块（加上额外的介绍和总结模块），共14个独立的课程。 模块1：本地搜索介绍 - 理解不同类型的本地搜索结果及其如何影响您的业务流量 - 主要的本地SEO排名因素，了解搜索引擎如何排名网站，以及您需要做些什么来提高排名 - 理解潜在客户如何搜索您本地业务的信息，以及优化网站前需要理解的客户搜索行为 模块2：如何利用本地商业目录增加流量 - 如何在与您业务相关的顶级本地商业目录中获得登记，从而增加流量 - 如何验证和创建最佳的Google我的商家（GMB）资料，以在本地地图搜索结果中排名靠前 - 如何成功管理您业务的在线评价，以赢得客户并改善本地排名 - 如何利用GMB的高级功能来提升品牌知名度和客户参与度 模块3：如何优化您的网站以获得更好的搜索排名 - 网站必须具备的重要本地和移动功能，以吸引更多到店顾客并提升本地搜索排名 - 如何创建适当类型的内容，以便您的业务能为正确的关键词排名，从而接触到本地客户 - 为什么要让其他本地网站链接到您业务的网站，以及搜索引擎如何利用这些链接来理解您网站的重要性 - 设置网站以进行在线交易和订单的重要性，尤其是在无法进行现场购物的情况下 此外，参加本地SEO训练营，您将获得所有演示文稿的PDF下载以及四份额外的资源材料，帮助您实施所学内容，包括： - 本地SEO工作簿：使用这个可打印的本地SEO工作簿，您可以跟随课程记录笔记并定制与自己业务相关的行动项。 - Google我的商家（GMB）设置指南：使用这份下载指南，将您的GMB账户正确设置，以获取最大本地搜索效果。 - 本地目录清单：使用这份可打印的本地目录清单，确保您的业务在所有重要的本地商业目录中准确列出。 - SEO友好的网站清单：使用这份可打印的SEO友好的网站清单，确保您的网站为本地SEO成功而设置并能够吸引到店顾客。
The Local SEO Bootcamp is the step-by-step training course that will show you exactly how to rank higher in local search results, attract more organic search traffic to your site and drive more in-person customers to your local business.…even if SEO seems like a total mystery to you right now.…even if you don't think you have the skills to learn SEO....even if you're skeptical about what search engine optimization can do for your local business.The Local SEO Bootcamp will give you practical advice you can implement immediately, and it's all broken down into small, manageable chunks. No fluff. No information overload. Here's What You'll Learn in the Local SEO BootcampThree core course modules (plus additional introductory and wrap-up modules) with a total of 14 individual lessons.Module 1: Introduction to Local SearchIn this module, you'll learn:How to interpret different types of local search results and why this influences web (or in-person) traffic to your businessTop local SEO ranking factors so you know exactly how search engines rank websites and what you need to do to improveHow potential customers search for your local business and why you need to understand their search behavior before optimizing your siteModule 2: How to Leverage Local Business Directories for More TrafficIn this module, you'll learn:How to get listed in the top local business directories relevant to your business and leverage for increased trafficHow to verify and create the best Google My Business (GMB) profile to show up at the top of the local map search resultsHow to successfully manage online reviews for your business to win over customers and improve local rankingHow to leverage advanced features for GMB to drive more brand awareness and customer engagementModule 3: How to Optimize Your Website for Better Search RankingIn this module, you'll learn:Important local and mobile features your website must have to drive more in-person customers and increase local search rankingHow to create the right kind of content so your business ranks for the right keywords to reach local customersWhy you want other local websites to link to your business's site and how search engines use those links to understand how important your site isWhy it's important to set up your website to conduct transactions and orders online when in-person shopping is not an optionAdditionally, with the Local SEO Bootcamp, you'll get PDF downloads of all the slide presentations and four bonus resource materials to help you implement what you learn in the program, including:Local SEO Workbook: Use this printable, downloadable Local SEO Workbook to follow along with the Local SEO Bootcamp. You'll be able to record notes and customize action items for your business.Google My Business (GMB) Setup Guide: Use this downloadable guide to correctly set up your GMB account for your business. You'll learn essential steps and settings to use to maximize local search.Local Directory Checklist: Use this printable, downloadable Local Directory Checklist to make sure your business is listed accurately in all the important local business directories.SEO-Friendly Website Checklist: Use this printable, downloadable SEO-Friendly Website Checklist to make sure your website is set up for local SEO success and driving in-person customers.
