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所在平台: Udemy |
课程主页: https://www.udemy.com/course/local-marketing-using-the-internet-and-social-media/
课程评论：没有评论
课程名称：简单的本地业务在线营销 课程概述： 本课程将教您如何利用互联网和社交媒体来推广和发展您的本地业务，与现有和潜在客户互动，并在您所处行业中占据本地在线存在的优势。我们将首先帮助您制定关于业务的沟通策略，开发独特的销售主张（USP），并创建一个核心故事或宣传介绍，帮助您有效地向他人讲述您所做的事情。 您将学习教育性营销是如何成为促使人们选择与您合作的最佳方式。如果您尚未拥有网站，课程将教授您如何获取一个有效的网站，如何构建网站结构，并优化以便谷歌等搜索引擎可以正确索引。您还将学习如何在您的网络存在中使用关键词，以便您的潜在客户能找到您所销售的产品。 此外，您将学习如何建立电子邮件列表进行持续营销，以及如何有效地写博客。课程将指导您在谷歌、Facebook、Twitter 和 LinkedIn 上设置您业务的账户，并教您如何使用 Hootsuite 管理您的社交媒体存在和互动，从而节省时间。您还将了解为何按点击付费（PPC）广告是最有效的付费广告形式，以及如何在 Google Adwords 和 Facebook 上设置广告活动。 大多数审查的技术方法完全免费，少数付费选项也会明确说明，让您可以控制在线营销的支出。只要您有意愿扩大业务并在网络上与人们互动，便可以从中受益。
Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type. We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you. If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell. You'll learn how to set up an email list for ongoing marketing and how to blog effectively. You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions. You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook. Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online.
